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The Art of Follow Up

By
Title Insurance with Stewart Title of California

Hi Everyone, here is a good question to ask yourself today. Am I doing everything I can to follow up with clients that I have had some sort of contact with? It is CRITICAL in any kind of sales career that you have a " Touch " system in place so that you can keep track of who you spoke to and when. You do not have to purchase some top dollar database management system because you can use your Microsoft Outlook for all of your contacts. Set aside an hour a day to send an email, call or stop by to see if your sphere has a referral for you or if they just need some info. Always follow up with some kind of marketing and don't procrastinate. If you need help with what to send out or you just get stuck, give me a shout. Hey, that rhymes.

Make this a great day everyone and sell, sell, sell............

Courtney Cooper
Cooper Jacobs - Seattle, WA
206-850-8841

I love Outlook!  It is amazing what a "random" email can do:)

Sep 10, 2008 02:04 AM
Manolis "Manny" Sfinarolakis
Keller Williams Realty - West Hartford, CT

Very good tip Scott.  You sounded like Jim Cramer on "Mad Money"  SELL! SELL! SELL!  Haha.

Kind Regards,

Manolis

Sep 10, 2008 02:04 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

I know I am going to get blasted for this but I would like to see the responses. Let me start by saying this is a great suggestion and a good rule to follow and I mean that. But I always thought this was cheesey I mean what do you say to not look hungry for business ( you know the salesman breath). I mean the only thing you have in common is that you sold him a house, it's not like you run in the same circles. After working with an attorney or doctor, they don't call you everyday or even once a year do they. Go ahead and let me know where I went wrong because I would love to have referrals and that sort of business I hear evryone bragging about. 

Sep 10, 2008 02:11 AM
Scott Mazza
Stewart Title of California - Ventura, CA

Charles, Charles, you need to let your last sale work for you. Just keep in touch with him to see if friends or family members need to move at some point. Referrals! You don't have to pester, but just keep in " TOUCH ".

Sep 10, 2008 02:17 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I think it is great to follow up.  It may be just to see how they like the house, the neighborhood, the commute -- It seems they always appreciate hearing from me.  They always like to talk about what is going on with the kids or grandkids.  There seems to be plenty to talk about.  I think this is a great suggestion.  Calling on the 1 year anniversary is a good way to connect as well.

Sep 10, 2008 02:17 AM
Scott Mazza
Stewart Title of California - Ventura, CA

Right on Joan. You will probably get a listing today so get ready.

Sep 10, 2008 02:22 AM
Matthew Zgonc
Aksland Real Estate - Modesto, CA
Realtor, CFS, CVS

I totally agree. The follow up can be the difference between the sale and the client walking.

Sep 10, 2008 06:55 AM
LS Rogers Realty
LS Rogers Realty - Richardson, TX

I haven't gotten hooked on Outlook yet but you're right, it's all about the follow up. May be time for me to give it a try.

Sep 10, 2008 02:43 PM
Kim Murphy
Draper and Kramer - Lombard, IL
Mortgage Loans in DuPage, Kane, Cook, Lake, Will C

The follow up is very important!  I "touch" all my past clients at least 5 times a year and others more!

Sep 11, 2008 01:25 AM
Katie Reed
Nick Reed State Farm Insurance - Shawnee, KS

I have found a lot of success using constant contact. com.   I make it a point to send a personal newsletter to prospects, and customers.......this allows each person to feel as if they know me and my family and keeps mw on the top of their mind. 

Sep 11, 2008 04:45 AM