(CNN) -- In the 1960s and '70s they burned their bras and draft cards, marched on Washington, founded Earth Day and vowed never to trust anyone over the age of 30.
That was then and this is now. The fact is that many Baby Boomers failed to appropriately plan for retirement. While some have opted to continue working or starting new businesses. Some Boomers are in denial and ignoring the 800 pound gorilla in their living room.
The remaining Boomers who have not planned appropriately for retirement are feverishly trying to close the "Retirement Gap"
Why not include real estate as part of their retirement portfolio.?
Regardless of the market, real estate may be the quickest way to make up the gap, whether it be from accumulating equity or building a retirement income from cashflow?
I gave you a few headlines recently to give you ideas but did not elaborate as to how to establish a marketing plan.
The first thing you need to do is identify your market within your farm area. Find out what clubs, churches or associations they attend and begin a database.
The next thing you need to do is find out if you can buy or rent a mailing list affordably. If you find that it is to expensive to buy or rent a list, then find an alternative emthod of collecting names. The latter method will take more time, but once you find where Boomers gather, then go there and do what you need to do to build a database. Get creative.
The last step is to establish yourself as a trusted advisor. Remember that these people cannot afford to be speculators. They need to be taught how to invest appropriately. If you do not have the knowledge as to how to invest, then go get the knowledge.
First of all stay away from the gurus. There are several websites that give free information, such as REI Club or Creative Real Estate Online. You can also find a mentor within your brokerage or contact a real estate investor such as myself who can teach you how to work with investors.
I'll be happy to share what I know with you, so if you wish you can give me a holler.
Happy Selling.
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