Nocturnal Noise

Nocturnal Noise

You may not see them, but they're there. By day, the occupants of the roost are quiet, hanging upside down as they wait for the sun to disappear into the horizon. But as the dark shadows of dusk arrive, the creatures stir and drop from the rafters, unleashing a clamor of squeaks and squeals that can send chills down your spine. And when one of the creature denizens takes flight, the flap of its wings cuts through the sill of the evening striking fear in the hearts of people everywhere.

We are all too familiar with the diurnal noise of our businesses. Phone calls, e-mails, meetings, power lunches, customer service, machinery, printers, etc. This noise is in our face until we escape to the comfort of our cave. What happens when the sun goes down? Who keeps tabs on the Nocturnal Noise? 

Nocturnal noise keeps your business active through the night. This noise is controlled by a marvel of technology that can take phone calls, forward messages, take orders, start shipping orders, and even clone you.  This tool integrates business structures while you sleep peacefully at night (or toss and turn). This sometime forgotten marvel is your website!

You probably have a fairly robust website. And you may know how many people visit. But chances are that your knowledge ends there. Which clicks are real and which are bogus? How does your site rank on search engines? How do your visitors behave on your website? How does your online marketing campaign perform? How do you analyze your Nocturnal Noise?

So sit down on the couch, lay your head back and the doctor will be right in.

Analytic software has been around for a number of years. They each have different structures and frames that they look into. Google Analytics will look at the performance of your website. CFAnalytics will help you with click fraud and Coremetrics Online Analytics will measure and manage ad campaigns.

There are a number of fantastic tools available today to monitor and analyze your noise. Tech consultancy is a growing and competitive field. Services and costs and span the global economy, but these tools will help you make decisions concerning your website. These decisions concerning your nocturnal noise my be just what your business needs to push through. 

Now, let someone else listen to the your Nocturnal Noise and go to sleep like a baby.  It is just what the doctor ordered!