Kelly Koehler wrote a post that asked several important questions, if you haven't read it, please go do so. The essense of the post was that you have only a couple of seconds to capture the consumer.
In other words make it look good, make it count.
Here is a screen shot of my IDX Search Site. I show them what they are going to see, before we ask them to register.
When the consumer picks out the area they want to look in and clicks the Search button, then they see this, with the photos, Google maps and Google Satellite Images.
The box Comments/Questions is where a buyer can say anything that we need to know. Like: "Just looking", "Don't call", "I need to sell my house first."
If they ask us to NOT call, we don't. We respect what the consumer has told us.
Do we get bogus numbers, bogus emails? Yes, but after doing this for 2 years it is rarely both. This is just an example of what you can do. Many IDX's services, are just plain ole' black and white and boring.
If you have a boring IDX, then just see if your web-master will create a landing page for you or use an IDX feed like Kelly's husband provides at Applied Real Estate Technology.
Comments(61)