Lets face it, change is scary! We like our systems, we try to set them up "just right" and follow them off a cliff. OK, nothing wrong with having certain systems in place to keep track of things, follow up on clients, remember what needs done and when, but on the other hand if all of us follow exactly the same systems, what sets us apart?
I thing some things are better done outside of the systems. A little hand-written note, a personalized birthday card, actually listening to the client and taking little notes to remember what is important to them as you work together... offering connections and guidance to other related businesses like appraisals, inspections, re-financing, investing...
If you will approach a seller or buyer, what will you be offering to them that will set you apart from 30-40 other agents that are after them as well? Make yourself stand out, be extra-ordinary, go the extra, extra mile to attend to your customer! Underpromise and overdeliver! Get out of the "systems" sometime and deliver "real service".
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