Four Aspects Needed in Selecting a Brokerage to Work With

Tis the season to not only build your listing inventory (more about that later) but also when a lot of agents change companies.

Here's my synopsis of the 4 really, really, really (no really) important criteria to look for:

1. Productive, postive environment. Now's not the time to be around a bunch of agents who are hanging on the wall next to their licenses (Thanks Rossi ). You need to be with a positive group of agents who are actually doing real work.

2. Great staff support. Strong broker supported staff support can save you bunches of time and money ...find them

3. Great systems. The availability of systems for prospecting, listings, expireds, contact management etc are absolutely critical to a strong business plan. Check out who provides what and how willing they are to support their systems and you.

4. Non-competing broker. A true broker/owner can't lead 2 lives. They are either 110% there to support you and your business( e.g. they live and die for your success) or they are trying to supplement their income by competing with you for transactions. There really isn't a middle ground....although if they are selling then they will want you to believe that they still are benign ...they aren't...