I usually post a blog everyday on ActiveRain, but over the past few weeks I've been a bit busy preparing for some new changes at Homecape, so I apologize for my absence here on the AR. Below is a message from Tim Fagan, President of CV Real Estate (and my boss), about all the new things happening at our Web site.
Good morning! Today is an exciting day for our team, our customers, our Affiliates and the entire online real estate industry. Homescape has changed its name to HomeFinder.com!
Over the past 10 years, our Web site has grown into one of the most relied upon real estate search sites by delivering a vast array of property listings - currently 3.2 million listings - to consumers, and offering real estate marketing solutions to more than 130 of our newspaper partners to serve their agent, broker and builder customers.
Last year we embarked on an extensive brand exploration that included both consumer and advertiser focus groups, as well as an online survey. Based on that research, the overwhelming majority of our respondents favored HomeFinder.com as the best name for our business. The new name reflects our continued mission to bring trustworthy, reliable and robust consumer real estate information to home buyers and sellers and to be the premiere online destination for, you guessed it - finding a home. So today represents a culmination of our research and many, many hours of planning and hard work ... and voila! The birth of a new Web site!
When you visit HomeFinder.com, you'll experience a fresh new look, and immediately notice our vibrant colors (we're now bright orange like our sister company, HomeGain) and elegantly displayed content and features. We hope you like it. And whether or not you do, we'd like to hear from you, so please feel free to share with us your feedback.
I am very proud of our team for maintaining focus and getting this critical project completed during this period of unprecedented challenges. So enjoy the new site, and stay tuned throughout the year, as we have so much more to do in 2009. HomeFinder.com is just getting started......
All the best in the New Year,
Tim Fagan
President, CV Real Estate
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