Many of us that work on our own websites will use a meta tag analyzer or an SEO analysis tool. These sites will break down your website and tell you how your meta tags, keyword density and other attributes conform to their guidelines. We use it on occasion for a breakdown BUT seldom adhere to the warnings they give us. If you google website analysis tool there are a ton of sites. Here are some of their reports
Meta tags report: Includes title, description, keywords and robots. THIS is important, although we often will not even use keywords on some pages. Must be relevant to the website. Concentrate on title and description.
Meta tags analysis: You MUST have a good title and description, can you repeat words? You are not supposed to, but we do, i.e. Atlanta Homes For Sale Atlanta Real Estate. Relevancy: This is a piece of cake, if your title and description tags wording is on your page your relevancy is 100%. If yours is not, copy your tags and place them at the bottom of your page.
Web page analysis: Warning! This page contains too many URLs! Hah! Some of our pages contain 500 links, penalized? NO! Here is the kicker, they must be relevant, area info, local communities, subdivisions, places of interest. Warning! your website is to big. Not necessarily, if you are on dial-up and it takes a while for our site to load, you probably cannot buy a home anyway.
Keywords found in anchor tags & keyword density: Often we get the bold lettering telling us we have used a particular word to often. We ignore it, we do not try to blatantly repeat a word or phrase over and over. There is a difference between good content and keyword stuffing.
Keywords found in alt tags: Alt tag all your photos, logos, and if you copy someones logo or picture, change the alt tag.
We have tried different analysis tools and one will report differently than another. One might say no more than 70 characters in a title when another says 80. Same contradiction for descriptions and keyword tags. Bottom line? Take these analysis reports with a grain of salt, you are not breaking any rules. Good Luck!
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