For idea number two let's stay on business cards. Business cards, even the most jazzed up business cards are very inexpensive. There is so much competition between business card producers that you can always find a deal. To that extent, many professionals do not take the importance of business cards seriously.
I recently met a young woman who sells real estate for Re/Max. When she handed me her card I immediately felt texture on the back of the card. Intrigued I flipped the card over and found a profoundly simple, yet incredibly memorable gold and silver embossed sticker that read "Don't Forget, I Always Appreciate Your Referrals!" Simple and effective I knew two things about this woman: one she is dedicated, because she had spent the money and taken the time to "Trick Out" her business card, two and most importantly she wanted referrals.
The first thing I did when I got back to my office was price these stickers. You can find them very easily all over the internet and they generally run about $200 for a 1,000. That doesn't necessarily qualify as cheap. But this idea is certainly simple and easy and if even one person remembers you or refers you because of that sticker the $200 was well spent.
Maybe I get a little geeky about these types of marketing tactics but I received this business card 3 months ago and still remember that sticker.
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