According to new report from Netpop Research the percentage of time people spend communicating online has increase 18% since 2006, and the time spent on entertainment has declined 29%.
Web activity increase mainly through blogs, micro-blogs like Twitter, social media channels such as Facebook, video and photo sharing.
The key findings from the study report:
105 million Americans contribute to social media
Social networking has grown 93% since 2006
7 million Americans are “heavy” social media contributors. *
*Participating in 6 or more activities per day, and connecting with 248 people on a ‘one to many’ basis in a typical week define heavy social media users
54% of micro-bloggers post or “tweet” daily
72% of micro-blogger under age 18 post or “tweet” daily
The report concludes that market trends and customer opinions are being shaped by end-users more rapidly and with greater impact on business than ever before. The new form of leisure time revolves around talking, sharing, providing opinions and perspectives.
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