What the Real Estate Market Truly Is

Truer words have never been uttered until my good friend and, fellow colleague, JoAnne Vetter of Coldwell Banker Residential Brokerage in Mequon, WI., posted the following paragraph on Facebook.

The market changed fast and furiously and the focus changed with it. Everyone--buyers, sellers and agents--lost sight of what real estate used to be about. If we are going to facilitate the turn around, we have to re-focus on what real estate means to the majority of people...HOME, not House. We need to get people thinking about why they buy: providing a home for those they love, a neighborhood and schools that will profoundly influence the lives of their children, a lifestyle that they have earned through their hard work. It's not about granite countertops, appreciation, and counting on your real estate as a piggy bank to pay for your retirement, vacations or boat. We've excised the heart out of real estate and then wonder why the market has no pulse.

I take my hat off to you Joanne. The leadership and wisdom you demonstrate is what I gain the most from having you as a friend and colleague. Thank you for this great post.

Go to Joanne's website for all of your Wisconsin Real Estate Needs      http://www.JoAnnVetter.com