Bill French's (bfrench) Blog

I love data - it helps us understand how consumers behave. I've also made many references to Freakonomics - can 't stress the underlying issue of correlation versus causal variables. Here's a scenario that makes me laugh because people get it wrong so often and the bias is so obvious.The setting ...

A friend (who I won't name here) recently sent me a link to BlogBlaster - a tool that claims (among many things) to create 2 million links to your website or blogsite. One aspect is to generate better search engine results - the following claim speaks to this benefit."Blog Blaster will automatica...