“I like doing radio because it’s so intimate. The moment people hear your voice, you’re inside their heads, not only that, you’re in there laying eggs,” - Doug Coupland, modern author and artist. Although radio is a powerful tool, there are a few tricks of the trade that every host must know before they can successfully plant seeds in listeners’ minds. Firstly, as a host your goal should always be to create a following of like minded people. Trying to please all listeners is never an option so tailor yourself to target a specific demographic and stick with … (1 comments)
real estate marketing: Getting Brilliant People to Work for You
- 05/21/13 05:08 AM
“Some of the most brilliant minds of our time will not be heard; not because the public won’t listen, but because brilliance is a hard thing to communicate.” Public speaking is an uncomfortable situation for most people. It is the ultimate position of vulnerability in which people not only judge your thoughts, but also your clothes, mannerisms, body language, etc. Radio, however, is a unique forum in which one can speak to thousands of people without the stress of standing behind a podium. It is a form of mass communication that is exempt from visual judgments and blank stares. Broadcasting on … (0 comments)
Broadcasting on the radio can be an intimidating process. Not only are you speaking to thousands of listeners but you have no way to visually express yourself; thus placing 100% of the focus on your words. These factors are what make a person’s first radio experience a combination of thrilling and uncomfortable. But don’t fear, we will walk you through the Do’s and Don’ts of hosting. Specifically, we’ll explain the five factors that separate the rookies from the veterans when it comes to broadcasting on the radio. Those five factors are: 1) Interview Questions: Write them before the … (2 comments)
real estate marketing: Are you STILL cold calling?
- 04/23/13 04:26 PM
Are you still cold calling!? If so, you'll LOVE this video. Listen below to how one of our Real Estate Agents (turn Radio Hosts) has SIGNIFICANTLY redefined how he does business. Then, imagine capturing 100% of his business (which has doubled since his show launched) by joining a Radio Fifty radio show.
Cold calling is a technique that Real Estate agents use solely on for advertising their services and getting leads, but this business model has become an inadequate form of advertising for agents. You might be asking yourself, "why is cold calling not as effective anymore?" The answer is … (2 comments)
real estate marketing: Sharing is Not Just Caring. It's Business.
- 04/12/13 02:50 AM
Sharing is more than caring, it's business! We’ve all known since kindergarten that the kid with the most interesting gadget on the playground is the one to be friends with. Some kids will try to fight or steal that sacred object. Some will try to manipulate their parents to get their own. And others will try to play along and share something so they can get their hands on this coveted piece of property.
It didn’t take very long for Ryan White to realize what a valuable tool he had when he acquired his own radio show.
real estate marketing: [Free Ebook] The Truth About Old School & New School Marketing
- 12/10/12 10:23 PM
With 2013 right around the corner it's time to start planning your marketing goals and strategy for next year. Now more than ever, it's important your marketing plans are not only measurable, but also differentiating. To help you revise your marketing strategies to win more business in 2013, we've created an ebook series to help you better understand incredibly effective ways to market your business, to measure your return and differentiate yourself from competition. In this ebook you'll learn more about:old school marketing - what to look out fornew school marketing - how it's helpful"next school" marketing - what's next in … (0 comments)
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