Consistency - It's as Simple as One Thing! The most important thing that an agent can do in their business is to pick something that they can successfully do consistently. The problem for most agents is that at the beginning of every year, they make great plans. They have good intentions and the
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02/25/2022
My Favorite Mailing Campaigns I'm excited about today's Zebra Report because I get to talk about my favorite mailers—both my favorite mailing campaign I sent out and my favorite that I've received. Let's rewind maybe ten years, and it was the Victoria's Secret mailing campaign. They did such a p
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02/11/2022
Campaign Fundamentals and Ideas Over the next few Zebra Reports we are going to be covering campaigns. At The Lones Group, we define campaigns as a series of communication points geared towards a specific audience. For example, if I send an annual property report to my past clients, that is part
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02/09/2022
