goomzee: The New Marketing Ecosystem
- 04/15/11 11:55 AM
There are several valuable data points contained within comScore’s 2010 Mobile Review, but the one that hit home with me involves ‘social networking ecosystems’. The first few sections of the report illustrate the expected mobile metrics: rise in smart phone users along with rise in mobile media access, Europe hosts a more developed mobile market than U.S., and so forth. But at the end of a paragraph about smart phone buyer criteria, comScore re-branded a concept we’ve been discussing since 2008:“Smartphone users are increasingly sophisticated consumers who are looking not just for a phone, but for a device that is part … (0 comments)
goomzee: Are mobile web and mobile search ready for real estate?
- 09/30/08 05:36 AM
As real estate professionals, nationwide, search for sales and marketing tools to better advertise their listings to consumers, talk of mobile advertising capabilities continues to rise to the top of discussion. We've seen MLS and Associations swarming around the idea of mobile MLS search, in attempt to meet real estate consumer demands and provide easy access to listing information from mobile phones. The only question is, are we ready to start marketing campaigns via mobile web search? If you are trying to reach a large audience, wireless user reports point to "No". In our research, we have yet to find a … (3 comments)
goomzee: What should you take to your next sales team meeting?
- 09/05/08 05:49 AM
As summer all to quickly comes to an end, you'll likely be finding more time to sit in on those weekly team sales meetings in your office. To be honest, now may be the best time to attend these meetings, too! With the attitude about the market, this is a great way to get you motivated and back in the real estate game. Here are a couple of things you'll want to remember to bring with you: 1.) A POSITIVE attitude - If you go into a meeting with a pessimistic attitude, you'll just bring everyone around you down. If you … (0 comments)
goomzee: What should you take to your next sales team meeting?
- 09/05/08 05:48 AM
As summer all to quickly comes to an end, you'll likely be finding more time to sit in on those weekly team sales meetings in your office. To be honest, now may be the best time to attend these meetings, too! With the attitude about the market, this is a great way to get you motivated and back in the real estate game. Here are a couple of things you'll want to remember to bring with you: 1.) A POSITIVE attitude - If you go into a meeting with a pessimistic attitude, you'll just bring everyone around you down. If you … (0 comments)
goomzee: Stop pushing your potential customers away!
- 08/28/08 09:42 AM
Yesterday I was in a meeting with a group of people and introducing them to mobile advertising and the role it plays in the real estate industry. One particular person happened to not be a real estate professional, but in the process of being a homebuyer/seller in Boise. Once we described our service to him, he completely identified and related to the need for a service like Goomzee in the real estate industry. It's a great way to gather pertinent information right away. As we explained our service, mobile advertising and lead generation, he was interested in what kind of information … (5 comments)
goomzee: Are you branding to college kids? You should be.... but how?
- 08/20/08 08:39 AM
Today my colleagues and I took our first trip to the new Hooters that opened just last week (the first Hooters in Montana!). While there we were talking to our lovely waitress and making conversation asked where we worked. On Monday, we hired a new member for our sales team. This gave him the chance to give his first live spiel about Goomzee and what we do. HE DID SO GREAT! As Lon explained, "we provide the ability for consumers (house hunters, renters, etc.) to send a text message to learn more information about a property. Basically, if she drove by … (6 comments)
goomzee: Real Estate Olympics 2008 - we need your help!
- 08/19/08 03:43 AM
In light of the 2008 Beijing Olympics, a member of Inman put together a Real Estate Olympics competition; "Real Estate Pacesetters 2008". Last week, over 40 contestants were submitted for the contest as the industries premier pacesetters; companies who are leading our industry towards change. I'm PROUD to announce that GOOMZEE.com has been chosen as one of the 8 final contestants!! Among the 8 contestants, we currently are listed in Lane #5! Now is our chance to make our move and to be nominated as Gold (preferrably), Silver or Bronze. All votes are submitted by the Inman community. Please take a … (1 comments)
goomzee: The psychology of managing your professional schedule
- 08/15/08 10:05 AM
As a real estate professional you have an important task of keeping your clients satisfied. One of the key factors in keeping your clients satisfied requires you to be available to your client when they are available. After all, they've chosen you to work for them. (I know, I should be nicknamed "Captain Obvious"!) However, there is a fine line that can be crossed, and that's the line between your personal and professional life. When that line is crossed, it can eventually cause small sparks that lead to a fire in the relationship between you and your clients down the road. … (4 comments)
goomzee: Politicians Text Message To Stay in Touch - Do You?
- 08/11/08 05:52 AM
I've noticed politicians making an extra effort to reach-out to more young adults with campaigns such as the get out and vote programs by companies like MTV. Other sources for news, information and events have been implemented this year, and if you haven't already heard, one of the biggest has been text-messaging. People can sign up to receive the latest news from their favorite politicians to keep in touch and updated. This morning I was catching up with some wireless industry news, and according to Wireless Week Obama will be announcing his VP running mate thought his text messaging campaigning during … (0 comments)
goomzee: How do you keep motivated - follow the KW way!
- 07/30/08 07:43 AM
As we all know, technology continues to evolve by leaps and bounds, and the role it plays in the real estate industry is a vital one. We, Goomzee, was recently invited to attend an event that's premise was meant to motivate customers and keep their marketing minds going. As we continue to hear of the market downturn, although we may not necessarily all agree with it nor be affected by it, we need to have a way to keep motivated. How can we keep selling our properties? What tools are available and which of those will best fit my marketing portfolio? … (2 comments)
goomzee: It's all about what the seller wants - or is it? It's YOUR job to EDUCATE.
- 07/18/08 05:39 AM
"It's all about whatever my seller wants to hear." Recently I've read some interesting comments in some of the blog posts about agents adopting new marketing tactics - or not adopting them for that matter. What stands out in my mind the most is a comment that read, "It's all about whatever my seller wants to hear." Stop there. Isn't it also about the buyer? These comments triggered an irritation that just needed to be scratched. So here we go. Ultimately, yes, if you want to win listings, pleasing the seller is what needs to happen. But as an agent, … (10 comments)
Purpose: To highlight current technologies for use within the professional real estate field. Stop by and visit, to see the latest and greatest in technology tools for real estate agents.
Keller Williams Realty 9430 Research Blvd Austin, TX 78759 … (1 comments)
What do these stastics mean for you, the real estate professionals, and your consumers? As usage of text messaging increases overall, so does the increase of adoption and implementing it into other uses; product/service information and purchase decisions. As consumers continue to see the value in receiving information via text message about products and services, it opens up another stream for real estate professionals to get information out to them. Why do people love it? It's simple (for most), it's convenient, and it's fast. They don't have to … (16 comments)
goomzee: Remember, summer means more traffic at your properties!
- 05/27/08 03:48 AM
My Memorial weekend to the lake was delightful. My mum and dad live in a very summer touristy area just about an hour and a half north of my town; and boy you could tell summer was just around the corner. Lots of people bringing out their campers and tents for the season, green grass and LOTS of new properties listed. The one thing those new properties were missing was information about them! We saw three homes in just one small area alone that were new listings, but the name of the real estate company wasn't familiar. We kept saying, remember … (3 comments)
goomzee: My biggest fear - defeated!!!
- 04/25/08 08:23 AM
I've always been one of those few people who absolutely cringe at the thought speaking in public. Okay, so a LOT of people say they hate it, but do they get absolutely terrified? No. But I do. I speak fast, my face gets beat red, I start sweating and then get blotchy. It's absolutely horrible!! Once I graduated college I thought, "Great! All those presentation are over and done with!" YA RIGHT!!!! Since college, I have kept in touch with a favorite college professor of mine, Dr. Jakki Mohr. I go to her for advice on some marketing issues I come across … (13 comments)
goomzee: Marketing gurus that really deserve a "Job Well Done" award
- 02/01/08 09:09 AM
I've been talking with ad agencies for the past two weeks about creative ideas on how they can implement Goomzee Connect into their clients' advertising portfolios. We focus our primary sales and product enhancements based around the real estate industry, however, some advertisers have called us and asked if they can use our service for alternate purposes; coupons, event/entertainment information, artwork, internal company communication, etc. Heck, I say, the more the merrier! I'm glad they are thinking out of the box - which then inspired me! How it's primarily worked so far: They provide a list of their clients with … (7 comments)
goomzee: Goomzee New Year Comes Early, New Pricing, New Site, New Program
- 11/20/07 03:17 AM
I thought I would share our most recent updates for those who have been keeping up with Goomzee news and those who haven't yet heard about us! Thoughts? Questions? Comments? Let me know!!! GOOMZEE ANNOUNCES NEW WEBSITE, PRICING AND AFFILIATE PROGRAM MISSOULA, MT November 20, 2007 – As Goomzee amps up to ring in the New Year, a brand new website featuring new pricing packages, an affiliate program and enhancements to online customer service has officially been launched. Goomzee.com has been redesigned based upon research, product development and prominently, customer feedback. The new look comes just in time to present Goomzee Connect’s … (0 comments)
goomzee: RISMedia posted my Press Release! Happy October!
- 10/01/07 04:30 AM
National Real Estate Firms Choose Montana’s Goomzee.com for Text Message Marketing October is off to a great start so far, and it's only day 1! The homepage of RISMEdia placed our, Goomzee's, latest press release on their homepage under the "Technology" section! The distribution list for RISMedia reaches over 300,000 opt-in subscribers, Monday through Friday. This is an exciting time for me as it's the first national real estate media outlet that has published one of my press releases! Take a minute to check it out, click on the link and learn more about Goomzee! RISMedia also has a great forum to communicate … (0 comments)
goomzee: Listing information - the Green way!
- 08/22/07 10:46 AM
Providing flyers at listings can get costly, let alone sometimes serve as a garbage filler to those consumers who aren't actually interested in the property. You may even be losing leads. AHH! A great way to provide alternate access to listing information at the property is via mobile technology, and Goomzee Connect does just that! Goomzee Connect is a 24 hour lead capture and listing information service that allows consumers easy access to property information via text message. When in front of a property they can send a text message containing the property ID code to receive valuable information they are … (2 comments)
There are several valuable data points contained within comScore’s 2010 Mobile Review, but the one that hit home with me involves ‘social networking ecosystems’. The first few sections of the report illustrate the expected mobile metrics: rise in smart phone users along with rise in mobile media access, Europe hosts a more developed mobile market than U.S., and so forth. But at the end of a paragraph about smart phone buyer criteria, comScore re-branded a concept we’ve been discussing since 2008:“Smartphone users are increasingly sophisticated consumers who are looking not just for a phone, but for a device that is part … (0 comments)
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