referralsources: Consumer Direct Leads vs.The Telephone
- 10/10/14 12:36 AM
Are you one of those who rely heavily on consumer direct leads? I label those as anything NOT coming from a referral source of business. These includes Zillow, Trulia and Facebook leads. I also label these as "cold leads", with a success rate that isn't very high. We all market ourselves via social media, web pages, and other internet lead generation sites, but what happened to picking up the telephone and making a sales call and creating a referral relationship? Our business is one of creating relationships with people. People want to do business with people they like and trust. Creating referral relationships means that any … (0 comments)
Are you one of those who rely heavily on consumer direct leads? I label those as anything NOT coming from a referral source of business. These includes Zillow, Trulia and Facebook leads. I also label these as "cold leads", with a success rate that isn't very high. We all market ourselves via social media, web pages, and other internet lead generation sites, but what happened to picking up the telephone and making a sales call and creating a referral relationship? 
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