real estate agents: Taglines, Slogans, and Bears. Oh My! - 08/09/11 06:15 AM
Let's take a little test... Name the companies that use the following tag-lines:
1. The Breakfast of Champions2. The King of Beers3. The San Francisco Treat4. It Keeps Going, and Going…
Pretty simple stuff, right?
Everyone knows that Wheaties is the breakfast of champions. 
Let's look at Budweiser. Long has it been known that Budweiser is the "king" of beers. (It doesn't get any better than being the king. The king is the top of the heap, the head honcho, the alpha dog. Why would you associate with something that isn't the best??)
Rice-a-Roni is the San Francisco treat. Always has … (21 comments)

real estate agents: How To Get People To Say Yes...Or, Wanna Buy My Dishwasher?? - 06/17/09 04:58 PM
I have a confession to make.  I hate to do dishes.  And, I don’t mean that I just don’t like doing them…I freaking HATE to do dishes.  And, up until about 3 months ago, I had no choice but to do them.  By hand.  In the sink. 
Nothing caused more seething hatred within my very soul than scraping dried Sugar-Frosted Cocoa Bombs off of the bottom of a cereal bowl in scalding hot water and caustic grease-removing chemicals surrounded by mountains of plates and silverware and glasses all chortling at me secretly while I fry the outer layers of my … (79 comments)

real estate agents: 10 Ways To Blow It - 06/03/09 01:55 AM

Regardless of how often Brokers or Sales Managers say not to do it, there are certain phrases that continually pop up during the course of a presentation/phone call/appointment that simply take a client's confidence and shake it to the very core.  Sometimes even to the point of losing your listing to another agent...losing that big sale...or even driving away an existing customer.
Having said that, I ran across a blog written by Brad Trnavsky, a sales and management blogger and all around guru on the subject (and if you don't believe me, go to his blog at www.salesmanagement20.com), that listed … (114 comments)

real estate agents: Death of a Salesman - 02/24/09 11:42 AM
I decided I needed to get a new pair of shoes.  The ones that I have are a couple years old and, quite frankly, a bit worn out.  So, I decided to head to the local ShoeEmporiumMart and get myself some shoes.  I knew exactly what I wanted...and in what section of the store to find it.  As I entered the store, I saw a couple customers browsing and 3 sales attendants by the cash register. 
As I stroll past them, one of them says, "Hi. I will be right with you."  Assuming she was discussing something important and required time … (132 comments)

real estate agents: 5 Ways To Make Money In This Real Estate Market! - 02/02/09 11:28 PM
So, you want to make more money in real estate sales, huh?  Well...I'm fairly certain you aren't the only one.  I think we all do.  And here are 5 ways to help:
Do something NOW! - Too often, agents lull themselves into this false sense of reality that preparing to do something is the same thing as actually doing something.  Endless attempts at coming up with a plan, meetings, conference calls, strategic alliances with others in their market, etc are nothing more than a waste of energy, time, and brain matter unless you actually ACT ON THEM!  You must do something … (22 comments)

real estate agents: Its Ok…Everyone Makes Mistakes (Just Don’t Make These!!) - 01/13/09 12:56 AM
Being in the industry that I am, I deal with agents all day long in just about every state in the union.  Some of the agents I work with are as solid as they can get...others, not so much.  But, the one thing that I do know is that all of them WANT to be successful.  It's just that some of them have the ability to ensure that it happens to them.
You can WANT to be successful with all your heart - The fact of the matter is that you will only be successful if you work hard, work smart, … (59 comments)