online advertising: Are We Entering The Post-Pandemic Comeback?
- 04/07/21 09:17 PM
Are we entering the post-pandemic comeback? Socially, it feels like it - in terms of real estate, the situation isn't so clear. Despite uncertainties about the future market, when I woke up this morning the birds were singing, people were active outdoors, and spring was here. Everyone I'm close to has been vaccinated - and the few colleagues that haven't are planning on it. People are finding work again - jobs are rebounding in the economy, and despite a massive wave of debt from pandemic spending, household income should at least be starting to stabilize. Businesses are re-opening. My wife's preschool is back in … (10 comments)
online advertising: If You're Going To Sell On LinkedIn - Fill In Your Profile!
- 04/06/21 08:20 AM
I'm very active on LinkedIn, and as a result I get approached frequently by B2B salespeople from a wide variety of organizations trying to either sell me their product or service, or else attempting to get me onboard to promote it to my network. I've noticed something interesting about these folks, however. They seem to be so focused on "the art of the deal" that they neglect to fill in their online profiles. Some are missing profile pictures - many more lack descriptive statements of who the person is and what they do. Why they're contacting me is no mystery: a slew of … (5 comments)
online advertising: Five Must-Have Social Media Networks
- 03/30/21 08:59 PM
The days of "going viral" on social media are long gone, but it still holds real value as a shortcut for reaching out to your audience without spammy email, paying for ads, or SEO elbow-grease. After all, your goal is to tell people about your listings - and social media gives you an easy path to reach not only the personal contacts in your network, but their friends & family as well. A recent study on the number of social media users on popular networks shows some impressive figures: Facebook – +2B users worldwide; YouTube – 1.5B; Instagram – 700M; Twitter – 328M; … (1 comments)
online advertising: Useful Tips For Higher Website Conversion Rates
- 03/30/21 08:56 PM
Odds are, you've spent a lot of time & money putting together your website. Add up all the photos, blogs, listings, and other elements of your online presence, and it totals up to a hefty sum of time & labor. The last thing you want to is to lose the race in the final moments by losing your online visitors. They should be converting into online leads - not boiling away to your competitors! Here are a few importants tips to help increase your website conversion rates: 1. Make sure your site loads quickly. Kissmetrics tells us that 40% of your visitors will … (8 comments)
online advertising: Be Where Your Competition Isn't
- 03/30/21 08:24 PM
Earlier this year, I had a conversation with a very wealthy, very well known real estate industry executive. He was reminiscing about the early days of his career, and mentioned that he always prospected during the holidays. "Around Christmas," I asked, "but that's a pretty dead time of year. In fact, a lot of agents simply pack it up then until spring." "Exactly," he replied. He went on to explain to me that Christmas IS a pretty dead time of year, but despite there being a lot fewer leads, there are also a ton less agents competing for them. In other words, be where … (3 comments)
online advertising: What's the Best Way To Spend $1,000 Budget For Online Ads?
- 03/26/21 10:26 PM
Online advertising should be bifurcated between "local/regional" and "national" advertising - although advertising platforms like Google or Facebook typically require you to specifically narrow your ads to a local level. So, speaking locally, $1,000 is more than enough to get you started. In fact, I'd recommend doing a few tests with even smaller amounts. You can boost a post on Facebook for $20 and see if it gets traction - so why not play around with some boosted Facebook posts to your target audience & then put real money into the top-performing post? It's safer for your wallet! You could also put that … (0 comments)
online advertising: Is It True That Nobody Ever Gives Away A Working Marketing Channel?
- 03/26/21 10:08 PM
Yes and no. No marketer ever gives away the “secret sauce” - if they have any. Many like to pretend they’ve picked up tips & tricks, but in reality they’re script kiddies who follow the pack and waste money on things that don’t work. Others do just well enough to scrape buy, and fewer still prosper in their careers. Some marketers may give you their competition’s secret sauce - others will share with you things that used to work but have long since become oversaturated and stopped producing results. That’s as close as you’ll find to “picking up an edge” by reading … (1 comments)
online advertising: How Do I Get 1,000 Likes On My Facebook Page?
- 03/26/21 09:56 PM
Facebook page likes really have 2 types of value - the first being social authority, and the second being that they give you an audience that's easily marketed to, because Facebook lets you target by “people who like your page, posts, etc”. In terms of Facebook likes, the first question is "why do you want 1,000 likes"? In my opinion, the only valid reason to care is to demonstrate that you have a real business with an audience. After all, number of page likes doesn't seem to have any impact on your website SEO, so the primary value it offers is social … (1 comments)
online advertising: Should You Advertise Online Or Offline?
- 03/26/21 10:48 AM
Where are your customers? Reading the morning newspaper while they eat breakfast? Not anymore - the newspaper business is dying. Well then, maybe they’re listening to radio? Forbes says no on that, too. OK, well then what about magazines or Television? Let’s add two more “no’s” to our list. For over a decade, traditional media has either been stagnant in the case of broadcast radio, or dying altogether such as with newspapers. The audience just isn’t there anymore - they’re all online. The reason everyone is online is because it’s less expensive to publish online & much faster to distribute your story (or … (2 comments)
Digital marketing executive with 25+ years of experience and a proven track record generating tens of millions in client revenue. Startup advisor & strategy consultant experienced in media & public relations. Top writer on Medium in Space, Science & Technology. Featured in Wired, Janes Defence Weekly, Discovery, Nippon TV & more.
Are we entering the post-pandemic comeback? Socially, it feels like it - in terms of real estate, the situation isn't so clear.
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