retargeting as a modern way of marketing: The Dark Side of Retargeting: How Retargeting Could Be Killing Your Sales - 09/26/19 06:56 AM
Retargeting is the holy grail of digital marketing. It’s the solution to shopping cart abandonment. It’s the end of wasted Adwords revenue. It’s awesome. Except when it isn’t.
Before I launch into what comes next, I want to make it clear I am a fan of retargeting/remarketing. I use it. I recommend it. I think it rocks. Whether you’re trying to sell a pair of shoes or marketing a SaaS, retargeting has major advantages. It works on social media, general web browsing, and even across devices. Remarketing is a smart technique with a ton of advantages. But is there a dark side … (1 comments)