ActiveRain Photo Blogging Group Presents The A B C's Of PhotoBlogging

Real Estate Agent with RE/MAX Associates CA BRE# 01048160

ActiveRain Photo Blogging Group Presents The A B C's Of PhotoBlogging

For many members of ActiveRain, this post will be mostly redundant. But as a refresher, let's start from the beginning. In the beginning there was Adam and Eve, we will skip over that part and get to the good stuff.

A Photo blog tells a story with a photo, augmented by words to position the story and expand on it. The first element of this is then adding a photo to a post. But not necessarily the first thing you do in setting up that post.

The first thing you encounter when you are adding a new post  is the title bar. This is where you decide if you want Google Juice for that post. Google Juice is that warm fussy stuff that people work so hard to obtain. In a nut shell, it is Page ranking for your post.

While we are on that subject, what do want in return for the photoblog presentation? Kudos from your subscribers or real page ranking. So let's assume it is the latter, otherwise I don't have a very good reason for writing this.

Selecting a title for a Photo blog is really no different than that for a regular blog post. Does the title capture interest? Wait a minute, the spiders and crawlers don't care about interest. They are interested in key words people use to search for things and that is what they are looking for.

For example. Here are two posts titled differently based on the same photo story. Pardon me while I add a bit of interest for myself and San Diego as I select those titles.

A. San Diego Real Estate PhotoBlog - Make this Beautiful Townhouse Your New Home.San Diego TownHome


B. San Diego Real Estate PhotoBlog - San Diego Housing Prices Drop, Make this Stunning San Diego Townhome Your New Affordable Home !


What have I accomplished here in the second title?  I incorporated search terms that are likely to be searched by those looking to buy property in San Diego. So lets add up the search words or tags that the spiders and crawlers will pick up on. [ housing prices, san diego, san diego townhouse, affordable home, new home, san diego real estate]. That is a lot of search terms for just the title, wouldn't you agree?

Assuming we have now selected that as the title , what's next? To optimize the title. How about using it as the first line in the post. Google also likes the key words to be used more than once and definitely wants to see them used in the post or photo story, sort of re-enforcing why you chose them in the first place.

Now I just know that you went back up to my title of this post and saw nothing of what I just said. The search terms for the title of this post are [activerain,photoblogging, abc'S] Not going to be a lot of people searching those terms other than ActiveRain. So you can see my title of this post will not get very good page positioning in Google. But if you can learn some basics here, it will be worth the effort anyway.

Should we write the story first or load the photo. We know that the first line of the story is going to be your title re-stated. So I would add that first. The next step is put  your cursor where the photo edge will be and then go to the picture icon. Adding a photo from your computer or where you store them online is is easy. But each of those locations will take a slightly different action to load the photo.

Here is a little tutorial on Adding Photos to your post that Jeremy Blanton of ActiveRain created to help you with that process.


 This first video will just show the 2 different ways to insert a picture onto your blog.




This second video shows you how to align the photo in your post, re-size it & also place some white-space around your picture so that the words of your post do not run into your picture




Now that you have your photo downloaded into the post, you are ready to embellish your photo story. You have seen the word PhotoBlog used in this post and I think I should better define it.

You may ask, " what's the difference between a PhotoBlog and a regular blog since both can and usually do have photos" ? It is a nuance of course but here is how I would explain the difference. When you write a blog you will naturally want to illustrate it and add a photo or a slideshow. The photo and slide shows add interest and support the blog or story you have written. In a photo blog, the photo or slide show is the story and you write words to further enhance and embellish the story.

Think of it as photo journalism. The photo becomes the story and the words support it. As I mentioned this is anuanced meaning that it is open to other interpretations. That is why we started the ActiveRain Photo Blogger Group. To share resources , to share experiences and to learn how better to enhance our own photo telling stories and presentations. We also share in photo enhancements,tutorials on photo taking, branding and copy writing your photos for public presentations, etc.

Your photos are your valuable property and you should determine how they are used and by whom. And our Photo Blogger posts are ALWAYS with our own photos. Some of our members posts even share how they originally took the photos. There is so much we can all learn about Photo Blogging but it is mostly about having fun and sharing what we do.

We welcome you to become a member of what we think will become one of the strongest and growing groups in the Rain. We will have contests, we will present you with awards that will appear right on your posts for all to see. We use guidelines that have been approved by ActiveRain and by doing so, our photo posts are also eligible for consideration for featuring just like the regular blog posts. We welcome you to the ActiveRain Photo Blogger Group.

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Al & Peggy Cunningham, Brokers 11/02/2009 11:54 PM
  2. Cheryl Ritchie 11/03/2009 07:29 AM
  3. Angela Niece 11/04/2009 03:24 PM
  4. David Zablatsky 11/16/2009 01:54 PM
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The Art Of Marketing You
Rainmaking - Internet Marketing Strategies
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Build a Better Blog
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Emily Lowe
The Lipman Group | Sotheby's International Realty - Nashville, TN
Nashville TN Realtor

I am such a visual learner that the photos always speak more to me than the words.  I'm going to join the group.  : )

Nov 03, 2009 12:34 PM #57
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Licensed in Florida and Washington

Hi William. I maintain a photoblog so have been watching your new group. ~Lana

Nov 03, 2009 01:15 PM #58
Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

William, Congrats on the feature.  Good information.

I wrote a photoblog post this evening but was not sure about putting it in the group as it was about a local tea party. 

Nov 03, 2009 01:45 PM #59
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

William ~  What a great idea... I am not a great photographer, however, I can see I will learn a lot.  This post is a perfect example.  Good luck with this group... it is going to be a great addition to AR.

Nov 03, 2009 01:45 PM #60
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

William your group is certainly going to help us to be effective photoblogger.  Thank you.

Nov 03, 2009 02:02 PM #61
C. Lloyd McKenzie
Albuquerque, NM
Living Albuquerque

William, you have demonstrated that there is hope for the technologically challenged.  I will definitely pay closer attention to your blogs.

Nov 03, 2009 02:10 PM #62
Damon Gettier
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
Broker/Owner ABRM, GRI, CDPE

Great blog...thanks for the help.

Nov 03, 2009 02:27 PM #63
William Johnson
RE/MAX Associates - La Jolla, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Hello Everyone, We certaily generated lots of comments and a few questions and even some reaching out for help. I will endeaver with your acceptance to answer the comments that have questions or need some help above the wonderful and encouragng comments from the rest of you. I so appreciate your support and enthusiasm. If I can, I will of course try to answer everyone. But I will say this. This group is going places. And in some cases to places none of us have ever been. In the realm of photo journalism, there are more and more of these photo journalists on the planet because of the wonderful ability to digitize things  and with the larger number of megapixels to actually take out raw digital photos and locate the real story photo. Over time we begin to realize  the limits of the lens power and the kinds of equipment that help us accomplish that which is closer to what our goals are.

I will use Jeff turner here as an example of being ahead of his time. Here is a really wonderful member here in the rain that understood the the visual , emotional and real value of virtual tours, video tours  and photo story telling before it really became popular r understood. Showing and telling a photo story augmented with words is very powerful. And that is true especially for us in real estate marketing listings. Imagine those same listings tied to a photo story supporting the uniqueness of the community or the shopping ,the industries, the recreational resources, schools and places of higher learning, wilderness , parks, beaches, waterways, etc  and you begin to grasp the power of where photo blogging can go. Tying real estate to the property, the community and all of its surroundings. That is after all what comes with any purchase, isn't t?

This is likely to be a post within a post but I will use myself as a good example to make this point. I wrote several blogs about the desalination plant that was being proposed in the Carlsbad  area in San Diego county and it read pretty well. No apologies. But with my photo blogging mind set, I had never captured anyone's imagination inspired by the photo story. There was no photo story though there were photos I added to the blog for interest. As I recall I even bought those photos online. This late summer I went there and with what I observed and took in would have a made so much a better story than the ones I wrote in my blog posts . I saw the land, I saw the location and the lagoon and the photos that I was able to take would tell a remarkable story that could capture anyone's imagination and interest.

That is the nuanced difference. I am no expert in this arena, not even close. What I am is enlightened to a few more possibilities that open up new channels  and ways of expressing ourselves to our readers and especially consumers. I feel certain that with some of the posts I have already seen, that many others are also "getting it".

It matters little at what level you are. If you are interested come on and join in and we will learn together. That is one of the most remarkable strenghts of ActiveRain. It is about what we share together to enhance our professional skills and in the process we build such wonderful friendships. I didn't mean this to sound like commercial for ActiveRain but it is really difficult to be a part of all this and not be so much in appreciation for the opportunity.

Nov 03, 2009 02:52 PM #64
Debi Boucher
Real Estate Showcase Photography - Woodland Park, CO
"Realtor Showcase" - Real Estate Photography/Virtual Tours

WhooHoo! Go PhotoBloggers! You did a fabulous job on this, William :) We live in a fast paced world - finding ways to grab the attention of the folks we want to communicate with is paramount. Combining our OWN photos, with commentary to describe, tell a story, or make a point is a whole new way of blogging. PhotoBloggers ROCK!


Nov 03, 2009 03:38 PM #65
Marian Goetzinger
Pine Knoll Shores Realty 252-422-9000 - Pine Knoll Shores, NC
Crystal Coast Real Estate NC

Awesome William!  Thanks for so much imformation!  I'm excited about our new group!

Nov 03, 2009 11:34 PM #66
Kelly Willey
Coco Plum Real Estate, Kelly Willey, FLORIDA KEYS - Marathon, FL
Florida Keys Luxury Sales, Marathon, Key Colony

Hi and thanks for the info. I am joining the group in hopes of learning a few things about enhancing my photo skills. I have a Canon Rebel XT, love the quality, but admit I don't really know how to use it :(. I am interested in buying a lens that will let me take interior room shots with little skill and money. Suggestions welocme.......Kelly

Nov 03, 2009 11:57 PM #67
Kate Wheeler
Country Homes and Land Murphy NC Realtor - Murphy, NC
CCIM - Murphy NC Real Estate for Sale

Very helpful post with the video tutorials added.  I look forward to reading and learning from all the pros in this group. 

Nov 04, 2009 08:46 AM #68
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

William, I am thrilled with this new group and the information!  I still wonder after all this time how to correctly tag my photos so it's been a big help already!

Nov 04, 2009 01:05 PM #69
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

"The photo is the story" is something I need to keep in mind everytime I step behind the lens. Nice insights on how simple changes to our titles can produce some very good search results.

Nov 04, 2009 01:13 PM #70
Angela Niece
RE/Max Results - Wayzata, MN
Trust the Results of Hard Work!

Nice info.  

Nov 04, 2009 03:23 PM #71
1 ~Judi & Don Barrett & Chassy Eastep - Integrity
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK


Thank you for explaining in detail some particulars to photoblogging.  While being aware of these things, it helps when someone spells it out.

I did join your group but have not contributed any thing yet.  I'm really glad that it is here and plan to spend quite a bit of time reading posts that have been posted to that group because I am anticipating learning a lot from you and other members on being a better photoblogger! 

Great post!

Nov 06, 2009 11:21 PM #72
Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages
FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage - Santa Rosa, CA

William, I swore I posted a comment here. Oh well, I just wanted to thank you for the great education! You've inspired me to get better with my photographs.

Dec 01, 2009 01:17 AM #73
Erika Rogers
Red Rock Real Estate ~ Southern Utah's Largest Independent Brokerage - Saint George, UT
St George Utah Real Estate & Relocation Specialist

Thank you so much for the video demonstrating how to do this.  I just googled it and your blog popped up, it was wonderful and very easy to follow.  Active Rain is awesome!

Jun 16, 2010 03:20 AM #74
David Timm
Coldwell Banker Residential Brokerage - Fort Collins, CO
CRS, EcoBroker, GRI, ABR

Thank you very much for the video.  I am going to go give it a try!

Thanks again!

Oct 25, 2010 11:32 AM #75
William Johnson
RE/MAX Associates - La Jolla, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Hello David, I am delighted that you found the post and that it helps you. If not just send me an e-mail and I will walk you through it.

Oct 25, 2010 11:42 AM #76
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