Why Buyers Must Stage in a Buyer's Market!

Real Estate Broker/Owner with Carlson Properties 325-721-2429 0528582

IThree Good Reasons to Stage in a Buyer's Market are  - Sold -  Sold -  Sold  !!!


Said another way three reasons are to get to "S O L D "


Does anyone remember being in school gym class where team captains got to pick the players for their team and  the best players were always picked first for the team sports and those of us not so athletic always prayed we wouldn't be picked last or even next to last?  Fair or not, that is the way it is.  

Likewise buyers are going to pick the best house they can afford to buy and that is the way it is.   

Fortuately, it is easier to stage your house in a day or two than it is  to develop athletic prowess in a day or two.

In a buyer's market, success at selling your home is all about standing out from the competition.  Take two pennies on the ground, a shiny penny and a old tarnished penny.  Which one stands out and which are you more likely to bend over and pick up?   The shiny penny of course.  If the  house does not sparkle from the curb, the buyer is more than likely to drive on by.

In a buyer's market, success at selling your home is all about making that good first impression that creates that moment of emotional appeal in the buyer.  When you go on a job interview, one doesn't wear a T-shirt and jeans and just expect the employer to see what a dynamic, polished professional you are.  Fair or not that is the way it is.  Likewise your house must make a good impression.   Therefore, dress your  house in it's Sunday Best.

In a buyer's market, the  buyer must be able to start to mentally move in.  This means that the buyer can visualize themselves living in the home.  They are best able to do this when the staging is depersonalized and neutral.  When  your home is for sale, the personal photos, hobby items, memorabilia, collections should all be packed up early prior to  showings. This is to help the buyer see your home, not your family photos. 

On the other hand, a home can not be shown vacant, because the buyer will just dash on through the home as there is not the connection of seeing themselves living in the home.  I know it seem a little contradictory, put away the personal decor and photos but then I say a vacant room must have furnishings and decor.  The balance is  in the neutral approach.    I was reading another blog on another site and the poster said it is not about YOU, the seller,  it is about the buyer.  The buyer should not be able to tell whether the seller is a single male or an older couple actually live in the house.  

Staging is not decorating because staging is not personal.  Staging is to appeal to the greatest number of potential buyers.  Better to be a little bland and open up the buyer's imagination than to go over the top in staging.  In staging, the saying "LESS IS MORE"  is always good to remember. 



Here is one of my favorite before and after staging photos!Before and After Living


To see more of my online staging portfolio, go to www.stagedhomes.com and click on "Staged Properties."

and type in "Abilene"




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Beverly Carlson,  REALTOR, GRI, ASP, IAHSP, RESA


Carlson Properties           

Abilene, Texas


To See Abilene's Staged Homes, go to www.stagedhomes.com


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Linda D. Pufford
Stage with Divine Style - Home Staging - Novato, CA
ASPM, Marin/Sonoma Home Stager


Very nicely done.  Yes a Staged Home looks and feels so much better than a vacant.  Staging does make the connection with the buyer.  "I like your saying:  If the house does not sparkle from the curb, the buyer is more than likely to drive on by".  Great job Beverly!

Jul 28, 2010 07:06 PM #1
Beverly Carlson
Carlson Properties 325-721-2429 - Abilene, TX
Abilene's Staging Realtor

Hi Linda,  Thank you so much for your  sparkling compliments.  I have another new favorite set of before and afters, I may rework this blog for an updated version.

Jul 30, 2010 02:42 AM #2
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Beverly Carlson

Abilene's Staging Realtor
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