What a wild ride it's been this past few weeks in Sequim, Washington. I know the real estate market and our entire economy is in a recession. I get that. But if it is, some of us would not know it based on how busy we are. Last month I closed a home. Last week I closed a home. This week I closed two homes with another closing next week. I've hired a full time assistant. This morning I listed a gorgeous home on prestigous Bell Hill in Sequim.
What does all this mean, besides the fact that Chuck Marunde is busy. It means that buyers are buying, and that also means sellers are selling. There's more to this simple statement than meets a quick glance.
Despite the market down turn, there are buyers who are retired and are qualified financially to buy a nice home. That may be obvious, but the key for sellers is understanding how to connect with these buyers. When a buyer and seller are brought together, reach mutual acceptance and close a transaction, everyone wins. But this result is not happenstance.
There is much more to marketing and advertising a home than meets the eye of a well meaning and totally sincere seller. A business University study over a decade long time period concluded that in any profession it takes a minimum of 10 years to become an expert. That is just as true in the real estate sales business as in any.
It takes more than hard work, although it is hard work to reach buyers or sell a home. It takes more than artistic creativity, although the best salesmen are incredibly creative. It takes more than throwing money at traditional advertising mediums. Many are spending small fortunes to advertise homes, but these listings still stagnate.
There is no simple formula that can guarantee a home sale in three easy steps. Experience and honesty and hard work cannot be replaced by anything. Some of success in selling is science and some is art.
I often think of the success I'm having with buyers and sellers as the result of a lifetime, and now the chaotic pieces of the puzzle of my life are coming together, uniquely in this time and place. My lifetime love with marketing and sales techniques, my love for writing, my love for technology, and my commitment to help my clients reach their goals all bring a thousand variables together for the benefit of my clients. But I'm the great beneficiary, too. And for that, I count my blessings every day.
You can read all about Sequim Real Estate every week on my blog. I hope you'll join me.
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