20 Plus Direct Marketing Tips

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Services for Real Estate Pros with Digital and Direct Response Marketing

20 Plus Direct Marketing Tips

In a previous post I wrote about Marketing Your Business With Postcards.  Here is a list of direct marketing dos and don’ts that should help you improve your marketing results:

Note- this list is not "targeted" to real estate marketing exclusively but many of these tips still apply.

Do:

  • Focus on your target audience as well as who you don’t want to mail to
  • Personalize your messages
  • Use direct mail to acquire, retain and win back customers
  • Make it easy for me to respond (include 800#s, URLs, mail response and
    today, mobile text messaging and social media)
  • Think through your strategy and make sure everything is in order before
    the mailing (sales, fulfillment etc)
  • Create a sense of urgency
  • Provide an offer or incentive for me to respond
  • Get creative and think about what is going to make me take notice of your mailing
  • Test everything (lists, offers, formats, messages, etc)
  • Make your mailings interactive to get the reader involved
  • Use active and directional words in the copy
  • Set goals and read results
  • Use direct mail to sell your products or generate leads
  • Hire a specialist if you never worked with direct mail – you won’t be
    disappointed.

Don’t:

  • Focus exclusively on the creative or offer – the list is the most important part of the mailing
  • Mail dated material to close to the due date
  • Copy your competition – how do you know their mailing works?
  • Try to wow me with fancy creative and forget about the benefits (what’s in it for me)
  • Forget a call to action – you would be surprised how many mailings miss this one
  • Try direct mail once and give up – it takes time to build a great program
  • Rely on one media channel
  • Get complacent with your mailings or results – you can always test and do better
  • Assume since you like something your audience will too
  • Use direct mail as a branding tool and expect sales results
  • Refer to direct mail as junk mail

OK that is more then 20 and I am sure there are more.  If you have additional points you want to make please share them in the comments section.

 

Related Post

Marketing Your Business With Postcards

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Ambassador
1,976,058
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Thank you for this post. . .very informative. . just in case you have more for the future, I'm subscribing to your blog 

Oct 20, 2010 12:34 AM #2
Rainmaker
160,360
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Valerie - that is exactly what Junk Mail especially if it is not targeted properly.

Fernando - Thanks for subscribing.  I have tons more it is just about getting it all down into blog posts.

 

Oct 20, 2010 01:12 AM #3
Rainmaker
1,048,895
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Nice job Josef with your list of marketing tips! I hope you are doing well.

Oct 20, 2010 01:15 AM #4
Rainmaker
160,360
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Thanks Bill.  All is good hope you are well too.  It has been a while since we last connected.

Oct 20, 2010 01:36 AM #5
Rainmaker
2,394,954
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You would think this stuff would be common sense wouldn't you? After saying that I too have sent out postcards and forgot to put contact information on it.  BUT, I only did that once...

Oct 22, 2010 08:20 AM #6
Rainmaker
160,360
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Evelyn - hey it happens.  You live and learn.

Oct 22, 2010 09:51 AM #7
Rainer
87,527
Amber Boyd
Novus Real Estate - Wylie, TX

this is a great post . especially for the new agents such as myself.

Nov 20, 2010 01:48 PM #8
Rainmaker
160,360
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Amber,

Thanks and glad you found it useful.  Good luck in the real estate biz.

Nov 21, 2010 11:08 AM #9
Rainmaker
1,492,550
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Great ideas!

Suggested/ followed your blog/ will check more!

Thanks for sharing these tips.

 

Jun 05, 2014 04:34 PM #10
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Rainmaker
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Josef Katz

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