20 Plus Direct Marketing Tips

Services for Real Estate Pros with Digital and Direct Response Marketing

20 Plus Direct Marketing Tips

In a previous post I wrote about Marketing Your Business With Postcards.  Here is a list of direct marketing dos and don’ts that should help you improve your marketing results:

Note- this list is not "targeted" to real estate marketing exclusively but many of these tips still apply.


  • Focus on your target audience as well as who you don’t want to mail to
  • Personalize your messages
  • Use direct mail to acquire, retain and win back customers
  • Make it easy for me to respond (include 800#s, URLs, mail response and
    today, mobile text messaging and social media)
  • Think through your strategy and make sure everything is in order before
    the mailing (sales, fulfillment etc)
  • Create a sense of urgency
  • Provide an offer or incentive for me to respond
  • Get creative and think about what is going to make me take notice of your mailing
  • Test everything (lists, offers, formats, messages, etc)
  • Make your mailings interactive to get the reader involved
  • Use active and directional words in the copy
  • Set goals and read results
  • Use direct mail to sell your products or generate leads
  • Hire a specialist if you never worked with direct mail – you won’t be


  • Focus exclusively on the creative or offer – the list is the most important part of the mailing
  • Mail dated material to close to the due date
  • Copy your competition – how do you know their mailing works?
  • Try to wow me with fancy creative and forget about the benefits (what’s in it for me)
  • Forget a call to action – you would be surprised how many mailings miss this one
  • Try direct mail once and give up – it takes time to build a great program
  • Rely on one media channel
  • Get complacent with your mailings or results – you can always test and do better
  • Assume since you like something your audience will too
  • Use direct mail as a branding tool and expect sales results
  • Refer to direct mail as junk mail

OK that is more then 20 and I am sure there are more.  If you have additional points you want to make please share them in the comments section.


Related Post

Marketing Your Business With Postcards


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
Target Marketing
Marketing 101
Online/Offline Marketing and Advertising
Club Chaos
direct mail
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Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Thank you for this post. . .very informative. . just in case you have more for the future, I'm subscribing to your blog 

Oct 20, 2010 12:34 AM #2
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Valerie - that is exactly what Junk Mail especially if it is not targeted properly.

Fernando - Thanks for subscribing.  I have tons more it is just about getting it all down into blog posts.


Oct 20, 2010 01:12 AM #3
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Nice job Josef with your list of marketing tips! I hope you are doing well.

Oct 20, 2010 01:15 AM #4
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Thanks Bill.  All is good hope you are well too.  It has been a while since we last connected.

Oct 20, 2010 01:36 AM #5
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You would think this stuff would be common sense wouldn't you? After saying that I too have sent out postcards and forgot to put contact information on it.  BUT, I only did that once...

Oct 22, 2010 08:20 AM #6
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}

Evelyn - hey it happens.  You live and learn.

Oct 22, 2010 09:51 AM #7
Amber Boyd
Novus Real Estate - Wylie, TX

this is a great post . especially for the new agents such as myself.

Nov 20, 2010 01:48 PM #8
Josef Katz
Digital and Direct Response Marketing - Manhattan, NY
{Marketing Maestro}


Thanks and glad you found it useful.  Good luck in the real estate biz.

Nov 21, 2010 11:08 AM #9
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Great ideas!

Suggested/ followed your blog/ will check more!

Thanks for sharing these tips.


Jun 05, 2014 04:34 PM #10
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Josef Katz

{Marketing Maestro}
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