In today’s internet driven society it is impossible to ignore the influence of online social networks.
75% of Americans and 83% of Canadians with internet access are now on Facebook. 
Facebook has a worldwide membership which exceeds 600 million active users and is becoming the preferred form of communication for the 18-34 year old age group. The next generation of first time buyers!
Age 50+ are the fastest-growing group of social networkers…
Using Facebook to stay top of mind with your Book-of-Business is a strategy which could help you generate more leads, but like with many ...it could become a black hole where hours of your day are sucked into.
While on Facebook make your communication matter…Make it meaningful to a wide audience and make sure your sources are credible. Avoid posting trivial details of your life …like where you ate breakfast.
Also avoid polarizing topics like politics or religion, and depending on where you live …possibly even sports teams!
Using Facebook to market listings or brag about sales could cause you to appear less than genuine …it is far more effective to sell softly and gently remind people how you can help them.
Mind your personal reputation …Limit the amount of personal information that you share…some clients may get the idea you are not working hard enough for them if you are constantly posting about beach trips and golf outings. Watch the hidden meaning behind photos you post …a seemingly innocent photo could become offensive to some.
Also monitor your friends comments on your wall and “tagging” you in their photos …a wild wedding party and a disposable camera can ruin a reputation in a flash!
Think of Facebook as just one more way of communicating with your Book-of-Business ...a way to establish yourself as a valuable resource in the community.
Eddie Brown ©2011
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