Sign Up Your Sphere of Influence on Active Rain

If your business model is transactional, this post won't help you today.  Look for another. 

Towards the end of my day yesterday, I was thinking about my SOI.  Sphere of Influence is the single most powerful referral source available.  But it's unavailable when I'm focused on myself.  That was my "aha!" late Monday afternoon as I drove past the office of Alan Gooding, my friend and real estate attorney.

I wondered aloud (I do that when no one else is in my car) how many real estate attorneys in Arizona had taken advantage of the Google juice available on Active Rain.

Alan's a busy guy, partly because I've given him a lot of referrals.  So what?  Suddenly, I was on a mission.  Making a left across traffic, I pointed the Explorer towards the Gooding Law Firm on First Avenue in Tucson.  The receptionist looked up as I walked in, smiled sweetly (she must be all of 18) and asked how she could help.

"I'm looking for Alan Gooding, if he's available.  My name is Mike Jones, and you might want to tell him that I don't have an appointment, and this visit won't make him any money."

He saw me anyhow.  I told him about Active Rain, and specifically about the lead I shared with  you in yesterday's blog post.  "Alan," I said, "I think there might be an opportunity for you as an attorney to expand your Sphere of Influence by blogging on Active Rain."  May I sign you up?

What was he going to say?  I was already in front of his computer, clicking away.  Ten minutes later, Alan Gooding, Esq. was number four in the State of Arizona for Real Estate Attorneys on Active Rain.  By the end of the day today, look for him to be number One if he sets up his profile and posts a blog.  It won't take much; the others don't blog.

In the world of Real Estate, your SOI will expand or contract today.  To make it expand, find someone in your SOI, and make it your mission to help that person expand theirs.

And that's the real estate opinion of this Tucson, Arizona mortgage lender, Mike in Tucson.

Edit: He's blogging!  Click this link and go encourage Alan by leaving a welcoming comment!