So what has been the best decision you have made, for your real estate business in 2011? At the end of 2010, I believe many of us sat down, and wrote down goals for the coming year. In those goals, we probably made a list, an ambitious one likely, of things we wanted to do differently, or in addition to our common business practices. Among those may have been adding a new piece of technology, revamping our website, or a habit we have been meaning to incorporate for years, but failed to do so.
Sometimes Simple Works
I incorporated some new business practices this year. But the one that worked the best was the easiest and cheapest. After years of neglecting to do so, I got consistent on sending out a client newsletter. Starting a new website cost money and time, my client appreciation party was a big part of my marketing budget. And attending real estate seminars was time consuming. But punching out a newsletter didn't take very much time, or cost much. Frankly, it was much easier than I thought, and technology has made sending it out pretty convenient.
Don't get me wrong, having a good website is important for a real estate professional. Arranging a client party got a good response, and some lead activity resulted. And anytime spent learnng about the real estate business, is a good investment. But dollar for dollar, and time involved, the newsletter has been it for me.
Sometimes simple works. What business decision has paid off for you in 2011?