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Staging is not Fraud!

By
Real Estate Agent

There was a recent post written about buyers being alert and staging advice,lyn sims,being able to see through 'Mezmerizing Staging Techniques' that really burned me up. We as an industry try to educate our sellers so that their properties will sell faster and they can get on with their lives.  Short sales, extended loan processing adds to more stress for today's sellers but telling buyers that sellers are trying to 'pull the wool over their eyes' by staging is just ridiculous!

Staging is not magic. But I will say, that in some houses, it could be called that!

Voila, and like Houdini the sellers make their home sparkle and their home makes a great impression. In comes the 'gullible and stupid' buyer who might be deceived by the simple fact that sellers have cleaned up and staged their homes.  Buyers are not stupid so I'm not sure why this author thought that a warning was necessary.

Granted, I have witnessed a knock out designer home having an impact not unlike a 'deer in headlights' on a few buyers. But, I have never thought it necessary to jerk them out of their 'Crate & Barrel' world into reality. Most buyers can see past all the bells and whistles.

Heck, most buyers WANT those bells and whistles! The more 'bells' the more enthusiasm a buyer has for the house! Heck, I'm even excited in a nice house and be sure to point that out to the buyers.

staging advice,lyn sims,But I think that the post was really saying that staging is covering up flaws, hiding things that an unknowing buyer won't see. What an insult.

Granted there are some sellers that play this game but for the most part, agents and buyers can tell if the seller just slopped on a coat of paint to hide that basement water mark. There are always multiple signs to the trained eye. If the buyer doesn't have a trained eye, there is always an agent for backup. Then for additional verification there is the home inspector.

Staging is not fraud.


Other staging posts:

$10,000 Gone in 1/10th of a Second
Beauty is in the Eye of the Beholder
Stage-a-palooza   Segments 1 thru 5

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  Lyn Sims    Schaumburg IL Area    Northwest Chicago Suburbs  ●  (847)962-7104
 
 
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Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Maureen:  Yes, looks like it to me only that author is asking for realtors to give examples of 'rip off staging' that they have seen in their travels. Follow the link in #50 to it. You'll recognize the author.

Dec 13, 2011 03:48 AM
Chuck Carstensen
RE/MAX Results - Elk River, MN
Minnesota/Wisconsin Real Estate Expert

I think staging goes a long way and is a picture of how the home could look to the new owners even if the current sellers had things different before the magic came in.

Dec 13, 2011 04:01 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Frenchtown, MT
Content Marketer, SEO Teacher, Website Fixer

This is an interesting discussion. Not sure I can bring anything to the table here but I have read through all the comments and find Ken's comments so "DUH".. HA ... I feel bad for the agent that wrote this and know she turned off comments because it got too tough. Its true, to be an agent you must have a thick skin. I don't, so that's one reason I no long am an agent. ;-) But Lyn you have every right to your opinon and I do agree with you! Buyers CANNOT see themselves in an empty room nor can they see themselves amid someone else's "life" stuff. Staging is the best way to sell a house. It makes a world of difference or there wouldn't be so many HGTV shows on the subject. Have a super week, Lyn! :)

Dec 13, 2011 04:02 AM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Tammy... one just "might" feel badly for the agent who "wrote" it... if only she was the one who actually "wrote" it.  But, she didn't.  It appears that she paraphrased/copied/plagiarized it from an article on Trulia written by California broker Tara-Nicholle Nelson.  Please see the link in comment #50.

It is not exactly "word for word"... but it is so close that the intent is obvious.  She took someone else's work, and tried to pass it off as her own.

It is ironic, but I am sure the "point" of her doing that was to impress her readers.   All she ended up doing was to smash her credibility and her ethics.

Dec 13, 2011 04:08 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Tammy: Well, I'm not sure if you're agreeing or not on the post. But, I do not agree with the underlying hidden suggestion that buyers are dumb & staging is fraud. 

Charita:  In the 'old days' it was rampant here on AR. As Maureen suggested in her comment also.

Chuck:  Me too.

Pam:  No this is more than photoshopping the grass greener. Someone did mention Virtual Staging & I think that's a good idea too.  Software is just expensive & cumbersome right now - but soon!

Mike:  I'd like a stager to come by my house every week to 'stage' my house but then I'm not sure she's/he's a stager then! LOL.

Karen Anne:  So I'm taking it that you agree that it seems word for word right?

Olga: Agree.

Dec 13, 2011 05:26 AM
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Just had to come back to that push up bra analogy you gave. You are so right. I had a curb appeal client once tell me I gave his house a boob job, Lyn. Lol!

Dec 13, 2011 05:27 AM
The Real Estate Professionals
Real Estate Professionals - Salt Lake City, UT

The post that said staging was fraud, makes me wonder if this agent has had problems with staging in the past. As agents have you ever know of incidents where items were used to cover up damage or draw attention away so that the buyer would not notice the damage? I'm not saying staging is fraud, but I would not be surprised if there are sellers and agents that dishonestly try to cover up damage that would keep the buyer from purchasing. Maybe the writer has had some bad experience with this? I know it wouldn't be wise for an agent to do this, since so much of real estate depends on referrals, but I just have to wonder if there is a reason she wrote the post. .  .

Dec 13, 2011 05:38 AM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

At this point it's a hoist and truss system for the girls and if that's fraud then I'm OK with it. 

Regarding the use of other people's blog content...I saw another post recently here also copied virtually word for word from Tara-Nicholle Nelson who posts on Trulia and Inman, I think. Do people think they won't get caught? Just silly.

Oh, on staging...I think staging is a signal that the seller is serious. Of course a house should be put in it's best light, but without hiding material defects.

 

Dec 13, 2011 05:40 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Utah:  I personally wouldn't want to 'collect' that data as what purpose does it serve other than to be controversial? I agree with the possible bad experience, but that's like saying 'all used car salesmen are bad'. Well, maybe a better analogy?

Leslie:  Yes, hydraulics, pneumatics, pullies, levers, & bumpers just get the job done LOL. You're my kinda gal. Really does show that the seller is truly serious & putting their absolute best foot foward.

Michelle:  I'm sure you can rework that to look very interesting on your resume. 'Breast house on Elm Street' seller claims!

 

Dec 13, 2011 05:57 AM
Jon Quist
REALTY EXECUTIVES ARIZONA TERRITORY - Tucson, AZ
Tucson's BUYERS ONLY Realtor since 1996

I think staging is a really, really good thing. It shows the house off in the best light, and can also contribute visual ideas as to where things go in the house, to get a real perspective as to size, layout, etc.

A lot of buyers like that visual help.

Dec 13, 2011 06:41 AM
Lisa Dunham
Alexandria, VA
Associate Broker, Alexandria Virginia Real Estate

Before commenting, I thought it was important to read the post you referenced ... so I did.  In essence, I do understand the message presented in the other post. However, the tone and choice of words could have been selected more carefully so as not to make home staging look like fraud ... because it certainly isn't!

Dec 13, 2011 07:09 AM
Marie Graham
Owner, The Refreshed Home White Plains NY - White Plains, NY
Westchester County Interior Decorator, Home Stager

WOW. I am THRILLED, indeed MESMERIZED that so many REALTORS are defending Staging. (But why couldn't more of you live in my area code??)  Leslie @ 86 , I especially like your view that sellers who stage are serious...I did not read fraud in the words of post, but Trulia post is another story. BUT IMO that still makes first 49 comments a bit of a pile-on, no? 

Not for a MOMENT excusing bad behavior, the snarky attitude, or other head-scratching decisions, but wouldn't at least some of this be part of a conversation any ABR might have with a prosepctive client? Kind of like other posts I've read where seller agents write about what they hear in their open houses, from prosepctive buyers? Agreed, not what you'd  LEAD with, but if you are looking out for your clients best needs....?  (Quick, someone throw me a line, I feel I'm sinking.....)

Thanks all for a REFRESHING discussion!

Dec 13, 2011 08:41 AM
Lana Robbins Realtor ® Licensed Real Estate Broker
Aloha Kai Real Estate - Clearwater, FL
Licensed in Florida, Washington, and Hawai'i

Hi Lyn. For some homes staging definitely helps.

Dec 13, 2011 08:44 AM
Valerie Duncan Stewart
(Metro First Realty) - Oklahoma City, OK
Real Estate Agent-Broker, OKC, OK

Lyn,

Staging is a home seller's best friend! Humph!

Dec 13, 2011 08:44 AM
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Lyn - RESA's (Real Estate Staging Association) Realtor of the Year is coming out next month, are you a nominee? If not, I think we need to make you an honorary! :) Seriously, thanks for addressing this on AR. To each, his/her own, but I'm glad you're on our side! 

Dec 13, 2011 09:10 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Lisa:  Yes the tone is what I didn't like or the inference that something shady could be happening. Nonsense.

Jon: No argument from me.

Marie: Thanks for joining the discussion or pile on.

Valerie: That's true.

Lana: Agreed, not everyone needs it but the people that REALLY do always seem to fight it.

Kim: Boy you're my new BFF. I didn't know you had awards but then I'm not a stager, but I've played one on TV opposite Alec Baldwin.

Dec 13, 2011 10:04 AM
Team Honeycutt
Allen Tate - Concord, NC

Staging just lets a home put it's best foot forward.  Clean is number one in that process.

Dec 13, 2011 10:08 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Lyn, there is 'virtual' staging where photos are done that do not depict the house when a buyer actually visits and that can be a real disappointment, but there is no question that a carefully staged home will sell faster and for more money than the same home stripped bare of all furniture and decorator items.

Sharon

Dec 13, 2011 11:11 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Lyn - I don't think that staging is fraud, and at least here in California, sellers have to disclose any known material defects, such as painting over water stains.

Dec 13, 2011 03:37 PM
Nathan Tutas
Tutas Towne Realty, Inc. - Davenport, FL
Your Central Florida Real Estate Expert

I agree with you completely here. People don't give consumers enough credit. Besides, most buyers more than likely see the furniture that has been staged and get some good ideas about what to do with their new homes. That is not a bad thing.

Dec 14, 2011 12:39 PM