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Donald Trump isn't the only one who likes to say, "You're Fired!"

By
Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119

Donald Trump isn't the only one who likes to say, "You're Fired!"  In my Pink Slipearly days in real estate sales, busyness was equated as progress.  As I've gotten older and more experienced in the sales side of real estate I've realized that busyness is often a sign of lack of productivity. 

For instance, I like to do BPOs because they help me stay involved in my market.  I always know what properties are selling for long before I take a listing, and I have a pretty good sense of where the market is going due to the BPO process.  I also know about the volume of REOs coming and the short sales selling.  With that said, all BPO companies are no created equal. 

Over the past few years, companies have started demanding more and more from their BPO agents, and they have reduced their compensation consistently.  What I've done over the past two years is to start firing BPO providers.  I've whittled my list of companies down from the mid-20s to about half a dozen.  They pay fast, all BPO fees are negotiable and I am well compensated for my labor.  I may not do 100 a month anymore, but I don't have the time for that anyway.  I can do 20 - 40 a month, and that's comfortable and it's profitable.

In like manner, I've also started firing REO companies.  I'm getting ready to fire another in the next few weeks.  Why?  Same reason.  Pushy asset managers, reduced compensation and unrealistic demands in their contractual requirements.  If you're not making my company money, "You're Fired!"

FiredThere are other things I did early on in my real estate career that kept me really busy.  What I discovered was that I was busy, but I was not prospering.  I've fired so many companies that now, I can concentrate on the business that is most profitable. If you're spinning your wheels for a $40 BPO, or spending countless hours getting one more set of initials on an REO sale contract - take inventory.  Don't even get me started on pay to play companies selling possible listings and REOs.  Don't waste your money or time. 

Could you do better if you were able to focus on lead generating through other means?  If an REO company doesn't respect your time and commitment, are they worthy of your time and commitment?  If a BPO company or a home retention company is only willing to pay you $8 - $20 for a home condition report, are you really making any money?  Is it worth the time and effort for the compensation?  Or, would it be more beneficial for you to act like Donald Trump and say, "You're Fired!"

Comments(48)

Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Robert, when I was younger and hungry, I signed up for every BPO and REO provider.  It didn't take long to find out who actually appreciated your gifts and who didn't.  Whew!  I've whittled it down to a few great companies and I love it.

You bet, Cindy.  I always walked away with a smile on my face.  8-)

May 30, 2012 12:26 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

A interesting post.  I haven't gotten into doing bpo's, but I can imagine it is powerful to say to some company=ies  "you're fired!"

May 30, 2012 12:41 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Joan, I mostly work with those that also provide REOs, so it's a double whammy.  But, I'm quick to dump them too if they don't play well with others.  

May 30, 2012 12:47 PM
Justin Dibbs
Fairway Independent Mortgage - Ashburn, VA
Mortgage Advisor

They are dropping like flys.  Not many good companies out there anymore.

May 30, 2012 01:37 PM
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

LOL - I call this the BS meter reader.

Whenever ANYTHING (except family lol) that the BS meter exceeds the revenue/common sense/decency meter its time for change. You put it well (as always) my friend...

Peace

May 30, 2012 01:45 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

Mike, I do not hesitate to fire.  If I do not respect myself how can I expect others to respect me. What has happened in the real estate market has turned many agents into prostitutes for lenders.  No thanks ... I am not interested.

May 30, 2012 03:10 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

Mike * great reminder that we are ultimately in business for ourselves and we need to be TRUE to ourselves on what gets us income

May 30, 2012 07:54 PM
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Good for you Mike.  I takes a really confident agent to fire clients.

May 30, 2012 08:16 PM
Alan Gross
PrimeLending, A PlainsCapital Company, Equal Housing Lender - Bethesda, MD
Loan Consultant

How you invest your time is important. Back in college the business courses I took talked about opportunity costs. Doing an activity that is not productive will cost you the opportunity to do one that is. Keep firing the unproductive "sources of business."

May 30, 2012 09:30 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

They are, Justin.  I've swatted a bunch.

I think I need to re-calibrate my BS meter, David.  8-)

Kathleen, that's a perfect way to put it.  

Absolutely, Wallace.  You can only push a person's good nature so far.  

Thanks, Conrad.  Sometimes it just has to be done.

Opportunity costs are a perfect way to look at it, Alan.  I can't be doing something profitable if I'm doing some unprofitable. 

May 30, 2012 09:56 PM
Kathryn Maguire
GreatNorfolkHomes.com (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

And firing clients like these frees you for clients who are much more enjoyable.  Plus, it feels so good!

May 30, 2012 10:15 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Yes it does, Kathryn.  Puts a smile on my face every time.

May 30, 2012 10:17 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Very good post.  We are the same way here.  As soon as these companies started asking for our first born and paying us in peanuts, we stopped doing them.  It's just not worth it.  :)

May 30, 2012 10:25 PM
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Mike, I quit doing BPO's a long time ago. The ROI just wasn't there with their demanding requests and time frames.

May 30, 2012 11:19 PM
Fernando Herboso - Associate Broker MD, & VA
Maxus Realty Group of Samson Properties - Clarksburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

My favorite thing to do  . with high maintenance clients.. .it sooooo  satisfying!

May 31, 2012 03:29 AM
Joy Daniels
Joy Daniels Real Estate Group, Ltd. - Harrisburg, PA

I have done 2 BPO's recently in order to get the listing - I got one of them.  But it was painful. 

May 31, 2012 10:09 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Mike - I think too many people do equate busyness with business.  We need to look at the ROI on what we're doing.

May 31, 2012 02:55 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Good plan, CT.  If it's not profitable, it's not worth it.  

Michael, I eliminated the companies like that also.  The ones I work with today are pretty good.

Once in a while I'll get one of those painful ones, Joy, but for the most part they are simple.  

That is so true, Christine.  I had to tell a company yesterday that they just aren't profitable enough for me to work with.  They asked for a recommendation in my office.  No way.

May 31, 2012 09:49 PM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Mike,

Bpo and Reo companies used the desperation most realtors faced these last few years to make us work for almost free.

Now that the market has rebounded in so many areas, prices paid for bpos will start to go up. Many agents (including myself) are much more selective about the price, how far away, and how nasty the company is to work with.

Phil

Jun 03, 2012 09:13 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Absolutely, Phil.  I'm real picky these days.  It has to make sense and a profit.  If not, bye bye.  8-)

Jun 03, 2012 09:17 PM