High visibility, low cost per view. Intersections are a great place to advertise.
The usual fare is a cardboard box advertising a yard sale. This wasn't your usual sign. This one got my attention.
Target market: A good lawyer.
Incentive to call? Up to half a million dollars if you win the case.
What will you bet that the lawsuit advertised in this busy Tucson, AZ intersection involves real estate? I didn't call, so I don't know.
But if it does, the list of defendentants likely includes a realty company, a real estate agent, a mortgage company, and a loan officer. More than ever, the real estate industry requires the highest standard of honesty and integrity.
It drives home a simple thought. If I have to ask myself the question, "Is what I'm doing ethical?," it probably isn't.
And that's the real estate opinion of this Tucson, Arizona mortgage lender,