"Plan A: You should quit selling real estate. I’m serious. Quit being an agent. Get a job doing something else. Some of you have been waiting to hear that. My pleasure."
That was the advice from the marketing guru Seth Godin during his talk to a large group of agents. Not exactly an inspirational pep talk peppered with words of business wisdom, huh? He continued...
"The ones that are left, that’s YOU, can consider Plan B:
You will not make a living by taking orders, by selling houses the way everyone else does -- and whining is not an option. In fact, I think this is an extraordinary opportunity for you if you become the EXPERT in what you do."
Seth is dead on. Think about it... If you're the market and pricing expert, you have a better listing presentation. You put together a more accurate CMA. And you get more and BETTER listings.
You have tons of confidence and credibility when you're chatting with expireds and FSBOs, so your prospecting gets better as well. You lock in more buyers and write better offers because they trust you as their knowledgeable adviser.
This Friday, January 11, 2013 I'm doing a free private live coaching "MASTERING THE RIGHT PRICE" for all my Listing University students on how to master pricing and put together a solid CMA. I have a free pass for you to join us since you're my reader -- consider it my New Year present ;)
We'll chat on Friday. Just one thing... There is tons I will cover so please be on time -- we're starting at 9 am Pacific - 12 pm Eastern sharp. See you then.
Expired PLUS System