"Marketing makes selling superfluous." - Peter Drucker
But...is that what you were taught about marketing?
Marketing and advertising and selling often all get lumped together...but they are totally different animals.
Telling your prospects why they should hire you is selling.
Are you showing or telling?
Most agent sites tell.... they use credentials and assurances of superior service...
Few, very few agent site SHOW....but it's easier, it stands out more (because SO FEW are doing it!), and it's much more effective (you're instantly the trusted, go-to expert they want to hire!)
If you take an honest look at your website, and all your "marketing" avenues, are you showing or telling, and if you're telling, what can you do to change things?