websites: Don't miss out on 80% of your visitors - 04/23/13 03:23 AM
Did you know that 80% of website visitors never scroll down below "the fold" of a website?
It's bad enough that web visitors spend mere seconds on sites before clicking away, but if they have to scroll down at all to get to "the good stuff", it's even less likely they will stick around long enough to, well, get much of anything out of your website.
Like many, I am sure you have spent tons of time - and maybe a lot of money - on your website, but if it is not formatted or designed to attract AND … (7 comments)

websites: I'm gonna ruffle some feathers... - 04/15/13 05:05 AM
I know as I write this that I am going to ruffle some feathers today, but I think it's worth it if it will get some people to look at their websites for what they are, and what they should be...because, right now, the VAST majority of agents websites aren't what they should be.
What's a website for, anyway?
Before you read on, please answer that question in your mind...
Got your answer? Great?
Was your answer something like: growing/building my business? I hope so!
But now, ask yourself....does my website truly work 24/7/365 to grow/build my … (4 comments)

websites: Work less and make more - 04/04/13 04:38 AM
It's all about systems...they need not be complicated, but it's best when they are automated...


websites: Be honest about your website... - 03/29/13 03:26 AM
Take an honest look at your website....and try to look at it from your prospects' point of view...
When evaluatiing the value and effectiveness of your website, ask yourself these questions:
1. What do my prospects really want?
2. What makes me stand out (and does it show on my website)?
3. Why would they choose me after visiting my site?
Here are some things to consider as you answer those questions...
~ Prospects want HELP with their upcoming transaction. They not only want to buy or sell a house, they want to do it with as little stress as possible, … (0 comments)

websites: Who would you rather work with? - 03/15/13 02:02 AM
Who would you rather work with?
That's a great question to consider when you approach your own marketing...(and I will get to why that is in a minute...)
When it comes to marketing one's business, one generally focuses on how to communicate their own expertise and value to the prospect. You see it all the time in every field....the websites have some version of "why work with us/me". In real estate, virtually every website starts with a "team bio" if you will...and has something to the effect of: "I/we give our all"..."I/weoffer exceptional results"..."I/we go the extra mile"..."I am commited to … (0 comments)

websites: Make selling yourself superfluous... - 03/06/13 06:02 AM
"Marketing makes selling superfluous." - Peter Drucker that what you were taught about marketing?
Marketing and advertising and selling often all get lumped together...but they are totally different animals.
Telling your prospects why they should hire you is selling.
Showing them why is marketing.
Are you showing or telling?
Most agent sites tell.... they use credentials and assurances of superior service...
Few, very few agent site SHOW....but it's easier, it stands out more (because SO FEW are doing it!), and it's much more effective (you're instantly the trusted, go-to expert they want to hire!)
If you take an honest … (4 comments)

websites: How to give your website visitors what they really want. - 02/28/13 03:20 AM
When it comes right down to it, there are some truths about buyers, sellers and websites....
1. The whole point of a website is to generate leads.
and, at the end of the day...
2. Buyers don't just want you to help them find a home, they want to know how to buy their dream home.
3. Sellers don't just want you to help them sell their home, they want to know how to sell it faster and for more money.
So....what's my point?
Every agent's website (for the most part) can help Buyers find a home and Sellers find an … (0 comments)

websites: Your most precious piece of business real estate - 02/26/13 10:55 PM
Have you ever though about the most precious piece of real estate you have at your disposal? I mean when it comes to your business and your marketing.
It's the "above-the-fold" part of your website. The top of your site. What people see when they first arrive on your page.
It is your first and mostly only (since 80% of website visitors never scroll below the fold) chance to catch the eye of your propsect and get them to want to make contact with you.
So...what are you doing with that precious piece of real estate?
Does everything above the … (2 comments)

websites: Are you fully leveraging your website? - 02/25/13 09:40 PM
Perhaps the best question to ask is:
What is your end goal with your website? What do you want it to ultimately accomplish?
My guess is that few people really think about it, they just put a website up because, well, that's what one should do when they are in business. So, up goes a great website. It's nice looking, it has great pics of your area, it's got your bio, etc.
But...what does it do? You try to get people to visit it, using SEO and your blog and other methods, etc. But...then what happens?
The general goal of a … (2 comments)

websites: They're in it for themselves...are you ready? - 02/25/13 03:48 AM
Website visitors - our prospects - are really in it for themselves. The old "What's in it for me?" question is so relevant when it comes to website visitors and one has to be ready!
When you visit most business websites, agent sites included, what you really see is stuff about the agent. I'll be blunt: visitors don't really care about our history, our team, our credentials.
They just want to know how you can help them. And they don't want to be TOLD what you can do, they want to experience it. They want you to demonstrate it.
Does your … (0 comments)

websites: Is it business strategy or is - 02/20/13 01:43 AM
If you take an honest look at your website....or to make it easier, a look at a colleagues website...what do you see?
A good business strategy? Or....Art?
By "art" I mean "pretty".
I think it is fair to say that the vast majority of real estate websites are art, not good business strategy at work.
What is the point of a website if not to convert your site visitors in to leads and, ultimately, clients?
People do not choose an agent for their pretty website. 
They don't choose an agent because they offer a home search tool on … (4 comments)

websites: I don't mean to offend, but... - 01/18/13 12:38 AM
I really don't want to offend you, but I've got to be honest so I'll go ahead and say it:
Every real estate website pretty much looks the same.
Every real estate website offers pretty much the same thing
98% of them are fairly useless when it comes to generating new business.
What do I mean?
Well, just look at them...look at your own, look at your colleagues, look at your competition....
They DO all look the same: pretty pictures, credentials, "Why I'm better/different" "I'll work hard(er) for you", MLS search, listings, etc
They do all offer the same thing: … (2 comments)

websites: Give them something that will really make a difference - 01/16/13 03:03 AM
The absolute best way to attract and capture leads is to start the relationship by helping your propsects, no strings attached.
Imagine prospects reaching your website and finding a free report or audio or video that gives them truly valuable information about the real estate transaction they are about to enter into (and that you'd love to help them with!)...
They like you already!
When you immediately present yourself as someone who cares and truly wants to help make their real estate transaction (and life) easier....
That makes you stand out from your competition (who all have websites that just promote … (4 comments)

Caroline Fitzgerald - (Real Estate Client Prep)

Caroline Fitzgerald -

Richmond, VA

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Real Estate Client Prep

Address: Richmond, VA, 23221

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No one likes to have to tell a client or prospect that their house smells, or that their favorite wallpaper has to go...use Real Estate Client Prep and our Prep It! video series and you'll never have to have the tough conversations or do any of the work yourself!



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