Once they buy a home, they become a seller. Time to get greedy.

By
Services for Real Estate Pros with PropertyMinder, Inc.

1 lost listing = 3 total transactions


Imagine how many deals you would do if you simply lost less to your competitors. It is not just listings you lose, you are also losing buyers and future listings. It goes like this:

 

-A Buyer doesn't have an agent.

-The Buyer goes to Open Houses on their own.

-A Buyer is searching (alone) online. 

 

Yesterday, we mentioned that once a person buys a home, they become a seller. So if you lose a listing to another agent, you most likely lost the opportunity to capture a buyer in the process which results in a future listing.

Say buh-bye. 

  

If our math is correct, that is 3 transactions due to faulty marketing, neglect, and/or unreliable technology.

So, what to do? 

 


PropertyMinder's Tip:

 

1) Set up a Neighborhood Search for every seller.


       - You can edit the delivery schedule to monthly, weekly or daily
       - You can send them to more than one person (A great time-saver)


2) Organize your sellers into groups based on "years owned"

 


3) From your PropertyMinder toolkit, you can track the sellers are looking at the listings and call them based on activity levels.


If you are able to deliver active and sold listings to homeowners before they: grab a flyer, call the agent on the sign, or begin searching the address in Google- you will keep your clients informed.

If you are monitoring their what they view and their activity/habits, and you follow up with them, you can then motivate them with a CMA.

If you do these things, you will keep them. Get greedy and never share your clients.


Remember: If you are the reason a client is curious as to the value of their home, you will be the person they call when they want to find out.

  


Remember it is yours, not theirs.  Do not lose business. 

 

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Topic:
Real Estate Best Practices
Groups:
Internet Lead Generation-How Best To Capture Your Audience
Building Your Niche
Content, Copywriting & Related SEO Strategies
It's all about them (ThemThem)
Marketing Services & Tools for Real Estate
Tags:
google
seller
real estate technology
content
buyer
clients
crm
automated
neighborhood search
listing flyer
losing listings

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