Listing Presentations: Six Key Tips to Help You Hit the Target

Education & Training with MyOutDesk


A listing presentation could make or break you moving a prospect towards a close. Many Real Estate Agents can verify the frustration losing a listing presentation can bring, given all the work that goes into creating one. You may have utilized the strengths of your team, your in-house or Virtual Assistant and go into the presentation feeling great. However, how can you guarantee that you hit that target?

Click here to download, a Listing Presentation created by one of our very own rockstar MyOutDesk Real Estate Virtual Assistants, which helped a top producing agent, Knolly Williams win more listings.

Also, below are six key tips for creating your Listing Presentation:

1.       Do Your Research - Become completely familiar with your prospect’s needs. Have your Virtual Assistant take the time to truly find out what the client truly wants. Know the client’s motivations. This is crucial in putting together your presentation as you want to be able to hit the points that will encourage them to go with you.

2.       Have a Strong Opening - You have a very small margin of time to grab your audience’s attention and make them want to give you their full attention. In addition, make sure that the surroundings are in good condition. Your prospects need to be comfortable and ready to listen to what you have to say.

3.       Present Benefits Before Price - While price is definitely a key factor whilst you are presenting, make sure that each benefit is stressed before mentioning the price. Make sure to mention those points that will appeal to their wants and needs, if they are thoroughly impressed or interested, then the price will be easier to digest.

4.       Limit Your Comparables - Comparables are important but limit them in your presentation to 2 or 3, as you do not want to inundate your prospects with too much information, it may cause you to lose their attention and they might miss other important points you want to drive home.

5.       Risk Free Guarantee - Make your prospects feel safe. Drive the point home by showing them that while you are eager to provide your services, you are in no way “holding them hostage.” This will keep them more relaxed and less afraid to commit to you.

6.       Emphasize the Value YOU Bring - Find ways to be unique that are in tune with your style and personality. Add little personal touches to your presentation that will show truly show

your prospects that you are the best person for the job. Make them feel that by choosing you and your team, they not only get a property or whatnot, but someone dedicated to giving them exactly what they want and need.

With your busy schedule, it may seem like a daunting task to hit all the points mentioned above. You could have a MyOutDesk Real Estate Virtual Assistant who can create these kinds of presentations for you and much, much more. Provided with the basic information and a clear picture of what you want, you can focus on other details and have your Virtual Assistant create exactly what you are looking for, you can prepare yourself and walk into those listing presentations and close the deal.


Call us today for a free consultation and find out what a MyOutDesk Real Estate Virtual Assistant can do for you and your business.


Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Winston Heverly 07/20/2015 01:16 PM
  2. Tai-An Lugo 07/24/2015 06:15 AM
Real Estate Best Practices

Spam prevention
Show All Comments
Robin Smith

Just tried to download your presentation and even though I filled in all the required fields, after I click on Download the Presentation, I get a message that "This is a required field"....

Nov 06, 2014 06:34 AM #2
Michelle Buckman
Long & Foster - Washington, DC
Showing the Best Views in Metro DC

I enjoyed reading your post.  And I enjoyed looking at your listing presentation.

Thank you.


Nov 06, 2014 10:03 AM #3
Christopher Pagli
William Raveis Legends Realty Group - Tarrytown, NY
"I Stay Open Until You Close"

I love the last part.  I believe it's so important to have a differentiator at all times in this business.

Nov 06, 2014 10:54 AM #4
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Thank you for this post!  You have address an issue I was struggling with this week.  Your timing is perfect.  Thank you for helping me.  Keep up the great writing and sharing.

Nov 06, 2014 09:21 PM #5
Donna Quanrud
Coldwell Banker Burnet - Eden Prairie, MN
Donna Quanrud Southwest Metro Homes

I think you have a problem - I filled out all the info and get an error message that all the fields weren't filled out.

Nov 07, 2014 12:43 AM #6
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

All six points are excellent ideas for listing presentations.

Nov 07, 2014 06:12 AM #7
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Each 'presentation' is so different. I'm always prepared, but every single time, it's this: how well do I click with the client and visa versa?  What's the vibe? Is there a connection?  We go over stats, tour the house, I give suggestions--but it boils down to trust and connection as well as what I can do for them.

Nov 07, 2014 06:49 AM #8
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

I don't rely on bells and whistles although I have the high tech presentation. I am more focused on the connection Mary Hutchison, SRES, ABR mentioned.

Nov 08, 2014 04:40 AM #9
Dan Derito
Success! Real Estate - Brockton, MA

I like this straighforward approach Jason.  Show the client that you are ready, willing and able to present their home in the best possible light.  

Nov 08, 2014 10:53 AM #10
Deleted Account
Fort Myers, FL

Excellent points.  I have been a little off the mark on a couple of these, so I will make a change or two to improve my presentation.

Nov 11, 2014 06:26 AM #11
Winston Heverly
Winston Realty, Inc. - Atlantis, FL

I really enjoyed coming across your blog among the many archieves. Thanks for being apart of Active Rain.

Apr 08, 2015 01:44 PM #12
Rochelle Kretchmar
GenEquity Mortgage - Lewisville, TX
Simply Irresistible Staging

Good post! On a side note, tried to downloand your presentation, but there was an error.

Jul 21, 2015 06:14 AM #13
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Well I downloaded it.  It looks interesting.  I am good with numbers but I wonder if too many numbers don't confuse rather than inform.  As a small one man shop not sure that presentation would work for me.

Jul 21, 2015 06:25 AM #14
Chris Lima
Atlantic Shores Realty Expertise - Port St Lucie, FL
Local or Global-Allow me to open doors for you.

Thanks for the tips.  I was also unable to download the presentation.

Jul 21, 2015 06:26 AM #15
Jim Miner
Miner Noh & Associates - Phoenix, AZ
Loan Modfication & Short Sale Specialist

I think back, and years ago when I made my first listing presentation, it lasted 3 hours, I am still trying to recover.

Jul 21, 2015 07:48 AM #16
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I used to be like Jim Miner and came so prepared that I almost blew away the prospective seller.  As the years have seasoned me I now come very prepared and it's easy to tell right away if we click ... that's half the battle. Most of my clients come to me via a referral from a past satisfied buyer or seller or they have found me on-line and already seem to know alot about me and they are just wanting my opinion and expertise in staging, and pricing ... so it's just a matter of paperwork and then I'm off to the races to get their listing out to the masses.  Thank you for your post ... it just reminded me that I'm doing everything that is necessary in my area and for what my clients expect. 

Jul 21, 2015 11:35 AM #17
Debby Bonisolli

I agree with both of you. I used to bring a formal listing presentation, although it wasn't as long as Jim's. The game has changed and most sellers can see that our MLS feeds all end up in the same place from a marketing stand point. They want a Realtor that's professionally "tough", fair and honest.....someone that has their back while at the same time being able to negotiate calmly with the prospective buyer's agent.

Jul 21, 2015 11:27 PM #18
Tai-An Lugo
Keller Williams Realty Centre - Frederick, MD
Considered Done!!!

I enjoyed reading this great post!! As a new agent am loving Active Rain!! Is so much to learn! Thanks for sharing!

Jul 24, 2015 06:15 AM #19
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Jason - Thanks for sharing this information. You have provided some great ideas on what to include in a listing presentation.

By the way, I think I figured out why some of you couldn't download the listing presentation. In the phone number section, you have to make sure you leave out the dashes and just enter the numbers.

Jul 25, 2015 09:15 AM #20
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post and information about listing presentations!

Aug 03, 2015 05:01 AM #21
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Daniel Ramsey

MyOutDesk - Real Estate Virtual Professionals
about saving time and money
Spam prevention

Additional Information