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SEO Best Practices Real Estate Searches Home Sellers

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Real Estate Agent with Long & Foster 0225078705

SEO Best Practices Real Estate Searches Home Sellers


Real Estate SEOIf you were a home owner that wanted to sell your home in (ANYTOWNUSA) and were searching for a real estate agent in your town oto sell your home...what are the search phrases you would most likely use in Google, Bing etc... to find the best real estate Agent to assist you in the home sellinng process?  I think it can be an interesting discussion and a point of SEO focus for real estate agents and consumers alike.

Over the years I've hosed 100's of real estate websites, spoke all across the Country on Internet marketing... and in general I have made a great living off the Internet. However, I buck bogus industry trends about blogging about cats and dogs to grow my business, and instead focus on the consumer side.  That brings me to the point of this post. Since the last few Google algorithm changes - the big boys not control most of the prime searches.  It is now highly competitive to dominate the web on an organic basis.  So here is my question...."What specific Phrase" is an end user of the Internet searching for when selling their home?

The overuse of the word phrase "ANYTOWNUSA Real Estate" is effective anymore for the prime target of a real estate search however as an ad keyword phrase it makes a fortune for those selling the position. "Anytown Real Estate" is a highly sought after term that for the most part can only be owned by the Trulia, Realtor.Com's, and Zillow type behemoth sized companies these days.  I also doubt that a consumer searches the term "Real Estate!"  It is more of an industry term than anything. It's been my experience over the years that consumers are much more specific when searching for their individual needs.  As a self made webmaster since 1995 I would love to hear what has worked for you.  What Actual Phrases Do You Think the Consumer Would Use Selling Their Home?

Possible Homeowner Search "Terms" When Selling Their Home:

  • FREE CMA
  • What are Homes Selling for in "XYZ" Neighborhood
  • "ANYTOWNUSA" Listing Agents
  • Brand "X" Real Estate Company
  • Your Name REALTOR®
  • Local Real Estate Statistics
  • Discount Real Estate
  • Best Real Estate Agent
  • Selling My Home in "ANYTOWNUSA"
  • Home Selling Tips
  • Local Real Estate Agent XYZ Subdivision
  • Pricing A Home Advice
  • Local Market Conditions
  • Listings Currently Available in Their Subdivision
Posted by

James Crawford Broker Associate

Long & Foster Fredericksburg Virginia

678-595-5286 Direct

 

Fredericksburg VA Real Estate Agents, Spotsylvania County Homes for Sale, Spotsylvania County VA Homes, Stafford County VA Homes, and City of Fredericksburg VA – Luxury Homes, Lots, Land, and New Home Construction. Buying or Selling Call Me!  

 

Long and Foster Fredericksburg VA

Roy Kelley
Retired - Gaithersburg, MD

You could spend full time writing blogs on this important topic.

Many agents wonder why they are not getting the anticipated calls.

Sep 21, 2015 04:18 AM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA

Roy Kelley I totally agree.

Sep 21, 2015 04:23 AM
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Jim Crawford 

Excellent tips...the search engines are constantly changing and what's "juice" one month may not be the next!

Sep 21, 2015 11:19 AM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA

I totally agree Lisa Von Domek!

Sep 21, 2015 01:05 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Hard to determine what works the best. All I know is...our phones ARE ringing!

Sep 21, 2015 09:08 PM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

My best results have always been the long tailed community specific keywords and posts.

Sep 21, 2015 09:32 PM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA

Lawrence "Larry" & Sheila Agranoff. Call 631-805-4400 (c) Yes but the key has always been...knowing the actual triggers - then your phones will ring more & more closed deals!

Sep 21, 2015 09:49 PM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA

Gabe Sanders Thanks!  I have had a lot of luch with that too!

Sep 21, 2015 09:49 PM
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Nice post Jim! I have focused more on buyers. Now am trying harder to slant more towards sellers. Market update info helps. Love some of your suggested terms. Am going to try some of them!

Oct 03, 2016 03:07 PM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA

Thanks Eileen Begley I am doing the same thing.  Made a lot of money over the years from buyers, now I would like more sellers. 

Oct 04, 2016 11:08 PM