Wrapping it up for the year...

By
Title Insurance with First American Title

It’s been an amazing 2015 and already it seems I now find myself at the end of the year. Christmas is just two short weeks away and it’s time to wind things down. No more travel until mid January and now it's to finish up those year end projects that’ll be launched in 2016.

One of my important goals this year was to get a new class off the ground and build a program around it. I’ve been swimming in the social media pool since its inception and one of my passions is understanding how it’s changing everything and keeping up (or trying to) with where it is today and where it’s going tomorrow.

I co-wrote the Mobile Communication Boot Camp with my good friend and coworker Barbie Van Horn. She’s a tech wiz, loves research, people, ideas, video, chocolate, and mobile apps as much as I do. We coined the class #mobilecomcamp about a year and a half ago and ever since that time we’ve been on this amazing journey of discovery.

We're Pac Norwesters! A little rain never dampens our spirit!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

With over 70% of everyone online right now on their smart phone or tablet, the social context has changed. As a marketing guy I want to be where the eyes and attention are. What I wasn’t prepared for was how much this would change the way I connect to other businesses and people in the community. It’s been an amazing revelation and totally changed not only the way I encounter spheres and communities, but the way I now understand them.

Mobile Communication Boot Camp is a 3 clock hour class for real estate brokers where we go to urban villages and old downtown local business districts to engage businesses and the people who search them. It’s a blast! We use Yelp, Instagram, Twitter, Facebook and Google Plus primarily to tap into the layers of communication by both groups.

Boot camp drill sargeant Barbie Van Horn is giving a great big (chocolate) clue to the class on Twitter as to our next stop.

Fran's Chocolates is one of our favorite boot camp destinations at the University Village in Seattle.

Barbie Van Horn

We embrace real estate’s oldest axioms: Location, Lifestyle and Community. As we listen via the channels, converse, take and share photos, and post, it always brings a smile to me when I witness the epiphany by students as to how quickly we get our content into the search engine indexes and see our results within minutes. We always get immediate feedback and acquainted with people in almost real time before our 3 hours together is over. I especially love doing this with locally owned businesses.

I’ve had the pleasure this year to meet so many business owners, managers, employees this way and also people who know and/or live in the neighborhood who are online and engage these local businesses. I’ve come to know many people behind institutions like the local library, museum, the city, and nonprofits. This has led to several referrals and ironically, I never asked for the business. My strategy has been, 'it’s about you, not me'... People are curious and they will check you out. What do they learn about you online?

Barbie and Rene celebrating the conclusion of Mobile Communication Boot Camp 2015 with a hot apple cider.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I’ve joked in the past about my kids saying, “Why do you call it social media? It just is.”  These times are certainly different, more than any age we've lived. The path to buying and selling almost everything has changed for many, maybe most, if not all.

I don’t want to turn this into a ‘white paper’ so suffice it to say it’s been an incredible year and I’ve really learned a lot. The core endeavor for me is still blogging cuz that’s just the kinda guy I am and it works! My engine runs best when I'm writing and I like going deep when I can and not just skimming the surface. Yet, you can’t ignore those little emotional touches like a great Instagram photo or a short funny sweet share on Facebook. Those little touches create on ramps into your world. Like points of entry, like breadcrumbs along the path. The law of attraction is a powerful thing.

Mandatory selfie :O) with some of our classmates at Teavana Tea Store, University Village, Seattle.

I love starting the class here with a 16 ounce Earl Grey Creme!

When we get down to it, doing social is not a Lone Ranger kind of thing. We need each other. It’s impossible, I say, without strategic allies. No big secret there. We just need to communicate, ask questions, give answers and to share them and yourself to make it work. That’s about as old fashioned and small town as it gets I think.

For me a successful marketing strategy is way more about understanding human behavior, especially my own, than it is about being a geek, nerd, or computer wiz. No doubt that helps and technology is the contemporary context, but people are still people and their lives are lived at a location, they have (or desire) a lifestyle, and they live in a community.

So I plan to share more about all of this in 2016 and before I go I’d like to shout out to Barbie Van Horn, Jill Bell, Kim Schildt, John Reinwald, Mike Leeds, and my managers Brenda Rawlins, Kathy McKinley and Tracey Olsen for letting this Rene'gade run with his vision. And not last nor least, my friends here on Activerain who are my strategic partners through your fellowship, ideas, what you share, and conversation including encouragement. I thank you all...

As Don Juan (Carlos Castaneda, The Teachings of Don Juan: A Yaqui Way of Knowledge) said so very well so many years ago. “For me there is only the traveling on paths that have heart, on any path that may have heart, and the only worthwhile challenge is to traverse its full length -- and there I travel looking, looking breathlessly.”

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.
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Topic:
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Groups:
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Tags:
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Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Hi Rene, that is great. I am sure people will enjoy and benefit from your hard work.

Dec 14, 2015 12:13 PM #7
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

sounds like a great plan to get to know your community as well as your market. I'm looking forward to hearing more

Dec 14, 2015 01:31 PM #8
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Rene' my friend it has been too long coming, this sounds awesome, chocolate, friends and the Internet what more can you ask?:))Endre

Dec 14, 2015 03:15 PM #9
Rainmaker
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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

It sounds like you had ambitious goals for the year, and have managed to fulfill them!  I love that Don Juan quote!

Dec 14, 2015 04:04 PM #10
Rainmaker
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Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Rene. Sounds like you have been both busy and productive. Congratulations.

Dec 14, 2015 10:03 PM #11
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Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Are your classes online?  I would love to learn more about those topics, but I am not willing to travel to Washington to do so, haha.

Dec 15, 2015 01:38 AM #12
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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I remember how excited you were about this concept at our little AR meet-up. It's been fun to follow your enthusiasm and success. Bravo, Rene. 

Dec 15, 2015 02:36 AM #13
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi John Pusa ... Thank you! I'm really looking forward to 2016!

Thanks Patricia Kennedy! You too!

 

Dec 15, 2015 07:10 AM #14
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Joan Cox !! Not in Colorado yet. Hopefully in 2016 I'll be in Denver. Not sure yet when. My focus is the State of Washington mostly, with some Alaska and Oregon... Corporate has shown interest in this class and others I've developed and I did a preview and class for management and sales reps in Orlando, Florida last September.

Dec 15, 2015 07:15 AM #15
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks A! Ron and Alexandra Seigel ... My big travels are done for the year, and classes too! I'm ending the year working on projects for 2016 now. We feel so blessed, indeed, there's a lot to celebrate! :O)

Dec 15, 2015 07:17 AM #16
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Noah Seidenberg ... This class has turned out to be the most fun class I have ever taught. I love it. Instead of sitting in a classroom we're on an adventure together walking, talking, and doing doing stuff! :O)

Dec 15, 2015 07:31 AM #17
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Tammy Lankford ... Indeed it is and it's a really fun way to do it! Thanks!

Dec 15, 2015 07:32 AM #18
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks Endre Barath, Jr. ... Little did I think it would take as long as it did, but I'm a pretty persistant kinda guy... Anyway, there was chocolate involved, so hey... :O)

Dec 15, 2015 08:39 AM #19
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Myrl Jeffcoat ... It was a bigger task than I at first thought. A new direction, undiscovered territory, and worth every effort. The quote is one of my all time favorites.

Dec 15, 2015 08:41 AM #20
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks Sheila Anderson ... Yep, both to be sure! Thanks! I really loved this journey and looking back over the year it's amazing how many wonderful people I engaged along the way. That just doesn't happen in a classroom. :O)

Dec 15, 2015 08:44 AM #21
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Brian England ... No, not online. Especially this one. Anyway, I love face to face and I'm not all that prone to follow the script line by line. I get the objectives accomplished, but to me improvisation is so much a part of it. But like I mentioned to Joan Cox  above, I'm hoping we'll be in Denver to do the class sometime in 2016. It would be awesome and so much fun to have my Colorado AR friends there!

Dec 15, 2015 08:49 AM #22
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Ahh... thanks, Debb Janes ... Yes indeed, the whole concept for it was just born a few weeks before our meetup! Wow, that seems like a long time ago in a galaxy far far away now ;O) Thanks, that means a lot!

Dec 15, 2015 08:51 AM #23
Rainmaker
1,503,593
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

The more the merrier:) And more ''mandatory selfies'' from groups as well, please!

Dec 28, 2015 03:32 PM #24
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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

And...

Happy New Year to  your and yours, Rene:)

May 2016 bring you good health, joy, success and an extra serving of happiness and blessings to all your plans!

 

 

Dec 28, 2015 03:32 PM #25
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks so much Inna Ivchenko !!! Same to you! Happy New Year 2016 and may you be happy and prosper!

Jan 01, 2016 05:31 AM #26
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