Do I Know What You Do in 5 Seconds?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

Take your laptop or tablet to a friend who has never seen your website before. Open your laptop to your website or pull it up on your tablet. In 5 seconds close it or pull it away. Can your friend or trusted client tell you exactly what you do? If not, your website is not doing what it should be doing.

Look at your website. Does it answer the basic question that your client wants to know? 

Do you sell real estate or do you sell yourself?Do I know what you sell in 5 seconds

Does my website and/or my services solve my clients problem? 

What is my client's problem?

If you're not sure of the answer to any of these questions, it may be time for a redo.

Any buyer or seller can find an agent online. That takes less than 2 seconds (depending on your Internet speed) - So why would they come to you? Because you're first on the search results page? That's probably not the case, at least not for the big key phrases unless you've spent thousands on SEO or been in the game a long time. Most likely your site is overpowered by the big guys, Zillow, Trulia, etc... 

So you've got to get the people to your site.

Is your site just an online calling card for people to look up in order to contact you? Chances are, if someone searched for your name, your website would most likely come up. But what about that person that doesn't know they need you? 

This is the problem... the client need to buy or sell a house but internally, they need an agent to help them get there. They don't want to just call anyone because they don't know if they can trust the person that paid the most for advertising on the big real estate sites. 

They need you. You're trustworthy, educated, ethical and you know you can help them. So how can they find you? Social media? Long-tail keywords? In-depth neighborhood pages? Yes, probably, but what happens when they get to your site? Do they know who you are and what you do in 5 seconds? What about contacting you? Is it easy to call you? Text you? Email you? Find you?  

Does Your Site Solve Their Problem?

How can YOU Be their guide to this home buying and selling business? What could be standing in their way from really solving their problem and can you fix that?

You help people buy and sell real estate but you SELL YOURSELF. 

You have to clearly communicate your mission - 

  • Easy to understand tag line
  • Call to Action numerous places
  • Show happy people that have used you
  • Be clear on what you do and how you can help
  • Clearly break down services.

If your site cannot do this, you have lost a client. You might have 2000 visitors a month but if you have no leads, there is something wrong. Check it... revise it... work it.... redo it if necessary. 

Grab those people and answer their need. 

Need help redesiging your website or a new website? Give us a call 425-443-8372 or visit our site at

Read more: Scheduling SEO marketing on a daily basis

Related: Where Should Your Leads Be Coming From?

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677


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Show All Comments
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

Great idea.  I like it.  Best to keep a simple message above the fold before people have to scroll downward. 

May 09, 2016 06:36 AM #1
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Great advice Tammy Emineth  as always you never disappoint

May 09, 2016 07:28 AM #2
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Interesting point about does your site solve their problem?

May 09, 2016 08:00 AM #3
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Tammy - I see SO many agent (and company) websites that do nothing but offer a search function. There's not one thing to differentiate them from a dozen others. 

Many of them don't reveal the agent's name, or even their location. One I visited lately did say "Southern California." That's a pretty large area - what cities? 

May 09, 2016 08:29 AM #4
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

I revamped my website a year ago and I am in the process right now again. Tammy Emineth - you have hit the nail on the head.  My husband is a website designer (as a hobby) and has been ahead of the curve with responsive sites. But this time we addressed just about every question you asked. The site has been responsive since a million years ago (2013). But now it is geared ultimately for phones and tablets.  I expect the new version out in less than two weeks. I am very excited!  

May 09, 2016 08:34 AM #5
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Tammy, your new site looks awesome!!! I like the new Personal SEO logo too. Did you create it?

May 09, 2016 10:49 AM #6
Randy Mitchelson,APR
Marketing Coach & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

Better yet, does your website even load within 5 seconds? If not, you have bigger problems than your messaging and design! Fix your hosting and any memory hogs that slow your website's load speed, especially on mobile devices.

May 09, 2016 11:37 AM #7
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

hmmmm will have to give this a try and for me I think it is a mix of selling real estate with a big push of branding myself

May 18, 2016 12:39 PM #8
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Can computer determine how much time is involved in a typical blog?

The ones carefully composed I have not been able to find mine yet.

May 23, 2016 11:31 AM #9
Jack Tenold
Jack Tenold LLC - Spokane, WA
Specializing in Reverse Mortgages

Tammy you are a fountain of knowledge.  How lucky we are to have you in Active Rain.  Please don't ever quit.  😘  

May 28, 2016 03:24 AM #10
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Hi Tammy! We got a new website about 2 months ago and I haven't done anything to personalize. That needs to be my next big project.

Aug 26, 2016 07:09 AM #11
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