Instagram is the fastest growing social media platform on the Internet right now, and that means you should be taking advantage of the many people flocking to join every day.
So…how can you do that?
We talked a little bit about why you might want to use Instagram for Real Estate, but now let’s take a look at how to use the platform efficiently.
Use Instagram to Showcase Your Community
We’ll get more into what to post on Instagram in another post, but for starters, it’s a good idea to post a variety of different images.
For example, only posting photos of your listings is going to get old fast and also might feel a bit too salesy to your audience. Instead, spice things up a little by posting pictures of your community and the surrounding areas where you sell Real Estate.
This is a great opportunity to not only draw in a local audience but also showcase the highlights of your community to people looking to move. After all, location is incredibly important for selling a home – why not make your location sound as fabulous as possible?
Connect with Your Audience “Behind the Scenes”
Along the same lines, you can use your Instagram account to showcase behind the scenes photos of your business. Showing your audience what happens when they’re not around is a great way to build trust and also connect on a deeper level.
Plus, this could be a fun way to educate your audience and potential clients on the Real Estate business and what has to happen to make things run smoothly.
Instagram for Real Estate Won’t Work if You’re Not Active
If you’re going to have an Instagram account, you NEED to be active. That means posting images with relevant text, hashtags, links, etc. on a consistent basis.
Your audience will lose interest very quickly if you’re not consistent, and so any momentum you might have gained through your posts will all be lost if you stop posting.
However, posting every day – or multiple times a day – can be a little overwhelming. To help make sure everything is done in a timely manner, think about your posts ahead of time and even schedule them out using a site like OnlyPult to help create a smoother posting process.
Share, Like and Connect with Others Regularly
Going along with posting regularly, you also need to be making an effort to connect with other people in your industry on Instagram, and also share and like photos that are relevant.
This might seem tedious and maybe a little unnecessary (how does it benefit you?), but in the long run, forging connecting with others and making an effort to share content regularly will only help you as you further your Real Estate business.
You never know who you might run into and what sort of business relationships could move forward into the future.
Utilize the Ever-Important Call to Action
Make the most of everything you post on Instagram by utilizing a relevant call to action (CTA) on each and every post. Seriously.
But that doesn’t mean you should always be selling. A call to action is simply something that lets the reader know what you want them to do next whether that be to call you, click on a link, share the post or maybe tag someone they think might be interested in what you’re offering.
Switch things up and avoid using the same call to action over and over again. Try to use this feature as a way to further engage your audience while gently pushing them to a specific action.
Don’t Forget About the Instagram Direct Message Feature
Notice that someone, in particular, is liking and sharing a lot of your images and posts? Don’t be shy – send them a direct message and see if there’s anything you can do to help them further.
This is a great feature because it allows you to chat one on one with audience members and really dive into their specific questions and/or issues. So use this tool to your advantage.
When used correctly, Instagram can be a great tool for your Real Estate business. Be diligent with your postings and pay attention to your audience and you’ll start seeing results in no time!
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