ActiveRain offers some challenging contests for us bloggers to write and enter. With the Winter Olympics showcasing the best athletics in the world and just coming to an end, what a wonderful tie-in to the spring real estate market...often touted as the best time of year for real estate!
If you’re a Realtor® being successful in the spring market doesn’t happen by showing up or waiting for the phone to ring! My ground work is laid fourth quarter. My goals for the following year are completed in October. My listings fourth quarter sell and close therefore I capitalize on these closings and market the heck out of them! Just Listed, Just Sold cards are mailed, statistic reports for each month and the fourth quarter and year end are produced, delivered and marketed on-line. I find they generate appointments in the fourth quarter consulting with sellers about what is needed to ready their home for the spring market. I incubate and touch base making sure they are on track.
Some agents wait until First quarter to start their marketing campaign but I find I have a leg up by meeting and helping sellers during the Fourth Quarter.
My son swam competitively through high school with Longhorn Aquatics and earned a swimming scholarship at Clemson. His coach, Jack Roach, gave so much quality time of himself to others and in return expected only for you to be true to yourself and reach your highest potential. His actions matched his words. He not only taught my son the value of self-worth and the feeling of accomplishment, he taught me it wasn’t about winning as much as doing the best you can at a given time. I work hard to make sure my actions match my words as a trusted resource for all things real estate.
I go on many “listening appointments” (thank you Ron and Alexandra Seigel for the phrase) and then consult on how we as a team can achieve my client’s goals.
I believe in “consulting” not “presenting” when I meet with buyers and sellers. I really identified with Jeff Dowler’s recent post “Are you presenting when you should be having a consultation? Each seller or buyer is unique therefore “no one size fits all presentation” works. A consultation creates a more positive environment and will establish a more binding and immediate relationship.
Being visible to your market area is important. Fourth quarter I make sure I’m involved in our community Winter Festival where I can offer my time and financial resources for the community. It’s a wonderful way to mingle with old friends, clients and neighbors. I’m now busy heading up our annual Egg Hunt the weekend before Easter, another opportunity to offer my leadership and service.
Michael Jacobs saying “List, Sell, Rinse and Repeat” serves me well. I have systems in place, references and am a good listener and communicator. I’m not afraid to add new ideas of marketing that are appropriate to my business that will offer a new look. They must convey the same two messages:
- “I’m your trusted resource”
- “I’m here to manage the transaction of your largest purchase or sale with honesty, integrity and will work diligently.”
I won't win all the listings, but, I don't want all the listings.
I want to do a quality job for quality people. My actions will match my words.
This is my entry in the Active Rain Winter Olympics Challenge
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