Yep, that's what I just saw on a billboard at an oil-change place...
"Due to the economy, we've lowered prices"
THAT'S TOTALLY THE WRONG THING TO DO!
I know that this post is going to get some comments, both agreeing and disagreeing, and that's what makes America, America. We can disagree and we're still OK!
Lowering prices is NOT what we need to do to stir the economy, in fact, every time a seller lowers their list price on their house, they are MAKING THE REAL ESTATE MARKET WORSE!
I would rather see a billboard that says "To make your car last longer and save gas money, have your oil changed regularly" or maybe "take advantage of lower home prices and the low interest rates and become a homeowner today" (isn't that better?)
I've written before about the phenomenon of "self fulfilling prophecy" and attitudes like this oil-change store has are what are fueling on the problems in our country.
So please don't be so quick to drop prices on your houses and your listings...look at what you can do to get market value...mow the lawn, pressure wash, clean the carpets, stage the home, offer financing terms (like lease option, owner financing, etc, if you need more info on these techniques, visit www.AndyTolbert.com/swarm-seminar), step up your marketing (a lot of it is FREE) and...
Get out there and sell houses!
See you next time!
Andy
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