ARE YOU LOOKING FOR SHARED VALUES?

By
Education & Training with Performance Development Strategies

If you own a real estate brokerage you should know what separates you from the others.  And it is equally as important that you clearly define your values and work with those who share those values.

Unfortunately, many businesses still need to clearly define their core values so that there is no question where they stand. For that matter, how many businesses can say why they are in business or articulate their basic business foundation? You might be surprised at how few really can.

Any successful business needs to have vision—that is what the business will look like when it is successful. You must have a dream if you want to have a dream come true. Your core values are of greater importance than vision. These are your ideals you live by. These are your non-negotiables. If you know why you are in business, if you have a vision, and you have values you may then build your marketing plan and you will know how to make the right decisions. If your vision and values are clear to your staff, then then they too will make the right decisions.

A good leader leads by making the organization’s vision known to the entire team. But it is the leader’s commitment to values and living the values that makes the greatest impact.

Here is a true story about unclear values. The State Liquor Authority had targeted several restaurants in a restaurant chain for pouring house liquor into top brand bottles. An official from the restaurant company reacted with shock that this had happened in his company. He should not have been surprised. Profitability is important but not at the expense of ethics. If you do not make crystal clear your values and ethics to your team but only hold them accountable for profit results some may feel justified in taking short cuts. In my experience I have seen that a value of giving a great guest experience and putting the guest first will result in more happy guests and this leads to more profitability.

Your vision and especially your values should be out front and everywhere. For example, there is a bank that has a great reputation with the community and its customers. That is saying something considering what has happened in banking the last few years. I went into their offices and do you know what I saw? Everywhere I looked I saw their core beliefs in their documents, their posters and even engraved on the glass separating the offices. Although they are highly profitable is it also any surprise that they are held in high regard. Dave Thomas, founder of Wendy’s had core beliefs that could be recited by every executive down to every crew member in each restaurant. “Do the Right Thing” was just one of Dave’s sayings.

Vision Values MissionHere is where leadership comes in. A great leader shares the vision and the values and the goals and objectives. He holds the team accountable for results. But his team knows that in deciding on the right action they must always “Do the Right Thing.”  

For a similar post on our web site see WHY SHARED VALUES ARE IMPORTANT.

Learn how to make your core values crystal clear so that you attract likeminded people.

Contact us to learn more

or call 914-953-4458.

 

close

Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 09/27/2018 01:00 AM
  2. Debbie Reynolds 07/05/2018 05:00 AM
Topic:
Real Estate Best Practices
Location:
New York Westchester County
Groups:
Coaching and Mentoring

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
2,329,072
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Brokerages today tend to Gung Ho the money trails instead of the excellence

Jul 02, 2018 04:37 PM #14
Rainmaker
970,144
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Grant Schneider - My husband was one of the first quality managers in his company back in the 1990's and when we started my business, one of the first pages he created for my site was what both of us believed in. The thread of customer first - is woven throughout my mission statement, core values and, commitment to my customers. This post is dead on...Thank you

Jul 02, 2018 04:52 PM #15
Ambassador
3,493,684
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Grant- what a wonderful post!  Everything starts at the top and filters down. The owner/president needs to set and live by the core values, which need to be present in everything that the company or team does. 

Jul 02, 2018 05:52 PM #16
Rainmaker
2,615,760
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

A vision should be crystal clear Grant Schneider but sadly, it is often lost in the fray.

Jul 02, 2018 07:01 PM #17
Rainer
449,697
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for sharing!!!

Any successful business needs to have vision—that is what the business will look like when it is successful. You must have a dream if you want to have a dream come true. Your core values are of greater importance than vision. 

Jul 03, 2018 04:26 AM #18
Ambassador
1,472,119
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Six years ago we created 5 written core values, 4 test for business decisions, a vision statement, a mission statement, and an operating manual. 

Jul 03, 2018 07:28 AM #19
Rainmaker
1,643,117
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Bob - thank you.  The core values determine our culture.

Anna Banana - yes, having the values and modeling them insures that people do the right thing.

Richie - and that is really too bad.

Sheri - congratulations.  You have a very good one.

Kathy - make the values transparent by having them modeled by leadership.

Lisa - it is lost or even hidden on the wall of a corner office.

Sham - thank you.  Agreed.

Joe - that is the way to do it!

 

Jul 03, 2018 09:01 AM #20
Rainmaker
2,638,266
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I do find a kinship with a lot of people that have the shared values. It makes perfect sense!

Jul 03, 2018 03:42 PM #21
Ambassador
3,898,247
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Every company has a culture and values even if they aren't written down. I tell new licensees to ask what these are in their interviews.

Jul 03, 2018 07:06 PM #22
Rainmaker
570,916
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Hi, Grant Schneider,

Our real estate team is currently spending considerable time nailing down our Mission Statement and Vision and making sure that our Core Values are strongly reflected in both.

Jul 03, 2018 08:03 PM #23
Rainmaker
1,643,117
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Laura - it does make perfect sense, dosen't it.

Debbie - in fact every company has a culture.  Is it the one that want?

John - that is an important way to get everyone together.

Jul 04, 2018 09:37 AM #24
Rainmaker
1,551,270
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I always enjoy what you write - and this is no exception - thanks for being so generous with your insights and counseling

Jul 05, 2018 05:26 AM #26
Rainmaker
1,643,117
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Lise - Thank you so much for your very kind words.

Jul 05, 2018 06:47 AM #27
Rainmaker
3,191,100
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Grant. I think this is right on point. Being in the right place makes all the difference.

Jul 05, 2018 07:37 AM #28
Rainmaker
640,217
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Thank you for sharing the post. Exactly one must know the core values of what they are and who they are. 

Jul 05, 2018 11:11 AM #29
Ambassador
2,796,218
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I love the story about Dave Thomas - every single employee being able to recite the core values - now, that's impressive, Grant!

Hope you have a wonderful weekend...

Jul 06, 2018 09:27 PM #30
Rainmaker
1,643,117
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Sheila - Thank you sheila.  I know that this is the competive edge.

Laura - yes, knowing them and living them.

Debe - that is a fact I saw it when I showed up in each restaurant.

Jul 08, 2018 06:21 AM #31
Rainmaker
924,425
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent post Grant!  Core values are critical to the success of a business.  Making those public and being sure employees know those core values is central to a business' success.  Coincidentally, yesterday a sun screen company owner called me with the estimate for 2 windows I'm adding sun screens.  He spent an extra 30 minutes on the phone with me telling me about their company, a strong testament to how he feels about success.  He's now on my green website!

Jul 08, 2018 07:39 PM #32
Rainmaker
1,643,117
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Jan - that compny really is a great example.

Jul 09, 2018 08:11 AM #33
Rainmaker
2,907,371
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Sharing the vision...spreading the postive ...taking the reins...ahhh leadership !

Sep 27, 2018 01:37 PM #34
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
1,643,117

Grant Schneider

Your Coach Helping You Create Successful Outcomes
What is success to you?
*
*
*
*
Spam prevention

Additional Information