Do You Have the One Thing Most Realtors® Do Not?

By
Services for Real Estate Pros with www.PrinterBees.com BRE# 01392374

It seems like everyone is looking for the “silver bullet,” especially around the new year. We all want 2019 to be the year we really break through, the year we really succeed.

Unfortunately, a lot of folks like to take advantage of that. They say they have found the key to real estate success and they’re willing to sell it to you – for a hefty fee.

Unfortunately, I have bad news. Those people don’t have the key.

But I know what it is. And it’s completely free. 

The Power of Continuing

The first of the year is full of people “starting.” It’s a great time to begin fresh!

People start resolutions. They start new business initiatives. They start new social media campaigns.

But here’s what they don’t do – and it is the single key to standing out from other real estate agents.

They don’t continue. 

Very simply, they get started, but they don’t keep going. They stop. By March 1, the gym clothes are in the back of the closet, the business project funding has been reallocated, and the social media page is a ghost town.

What about you? 

Continuing is Hard

The one thing that most Realtors® don’t have – which is completely free and within your grasp – is persistence.

They start with postcard marketing. They get some farming materials. They plan to get out into their target neighborhood.

But they don’t follow through.

Continuing is hard! It takes effort. It takes focus. It takes intention. It takes being willing to the boring, unglamorous stuff so that in the future you’ll have the clients that give you the glamorous deals.

Top agents don’t stop. They’re planting seeds with marketing today that will pay dividends in the spring and summer moving season.

Are You Ready for the Moving Season?

The time to start marketing for the moving season is not March. It’s NOW.

And when do you stop marketing for moving season? You don’t!

If your marketing is consistent year-round, your business will be too. You’ll win the market in your farm area, simply because you did a single thing – you kept going when everyone else stopped.

Are you ready to be successful? The time to set up your marketing is now!

How PrinterBees Can Help

We understand that it’s hard. In fact, sometimes it’s the “simple” parts that are the hardest.

Here are the two things we run into most often:

  • Realtors® don’t know which farming postcards to choose!
  • It’s hard to keep the mailing consistent even if you order consistently

We can help with both! When you order from PrinterBees, we can help you choose the farming postcards that are best for your market. We’ll let you know what’s the most popular and what others have reported success with.

We can also use our bulk mailing permit to arrange mailing for the postcards you order from us. We can ensure they go out on schedule, and you can stay focused on other parts of your business.

We don’t just sell marketing, we give personal service tailored to your specific needs!

Ready to get started? Take a look at our farming postcards today! Get those out once a month. Follow up with a personal pop-by visit each month. And keep going!

 

Post previously published on PrinterBees' Real Estate Marketing Magazine.

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Topic:
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Rainmaker
1,179,250
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Nadine,
The right time to market is always NOW, isn't it... regardless of the time of year or how busy an agent is?  The Continuing is the hard part for many, especially when they don't get immediate results or they get too busy.  The Continuing with Consistency IS the silver bullet.

Jan 10, 2019 08:07 AM #1
Ambassador
2,111,111
Wanda Kubat-Nerdin - Wanda Can!
Prado Real Estate South - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Staying open for business is crucial and maintaining a local presence means the phone will ring! Am staying the course with things that have worked for me in the past and working to improve in the areas necessary. Real thinking post Nadine, well done!

Jan 10, 2019 05:42 PM #2
Rainmaker
461,208
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Thanks for the insight & inspiration, Nadine Larder. I expect to be reaching ou to you soon.
Bruce

 

Jan 10, 2019 05:47 PM #3
Rainmaker
1,686,202
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Staying power and consistency are definitely the keys to success. 

Jan 10, 2019 08:12 PM #4
Rainer
16,853
Donna Bruno
Coldwell Banker Real Estate - Briarcliff Manor, NY
Field Instructor For Coldwell Banker Res Brokerage

This is absolutely true. Follow up and consistency is two of the keys to success on the Real Estate business.

Jan 11, 2019 12:35 AM #5
Rainer
14,978
Michele Engleman, SRES
Berkshire Hathaway HomeServices - San Diego, CA
San Diego Real Estate Expert

So true. Consistency is the way to success.

Jan 11, 2019 01:03 AM #6
Rainmaker
343,809
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

What a very compelling post...you've given all of us the free magic bullet.    Now let's see who is ready to "continue!"     I like the "it's your move" with the double entendre between moving your family and a chess game move.    How does that one compare with other listing real estate postcards in your portfolio?

Jan 11, 2019 09:23 AM #7
Rainmaker
215,683
Monica Hill
RE/Max Associates - Wilmington, DE
the REALTOR to help you discover Delaware

Great reminder of what we all need to hear!

Jan 11, 2019 07:30 PM #8
Rainer
103,999
Anne Corbin
Long and Foster - Lake Anna - Spotsylvania, VA
Serving Lake Anna & Central Virginia

I might just take you up on that! I've got some farming jobs that need to get done but I haven't had time to work on them. We're getting ready to receive a snow storm and what better time to work on it! I'll check out your site.

Jan 12, 2019 07:05 AM #9
Rainmaker
2,894,273
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Wow Nadine,  Silver Bullets are so important and of course Your company has great products that I promotion all the time.

 

Jan 12, 2019 08:39 AM #10
Ambassador
1,829,626
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Great info I will check them out --So glad Carol Williams included this in SCS

Jan 12, 2019 12:04 PM #11
Ambassador
3,813,325
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Nadine

Its a simple concept, in theory, but obviously not always something that is practiced. Sorta like being consistent which we all know is key.

Jeff

Jan 12, 2019 05:12 PM #12
Rainmaker
3,674,739
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Nadine Larder ,

I'm so glad that Carol Williams featured your post in her Second Chance Saturday series as I missed it. You are right in your concept of consistency..it works every time if you carry it through relentlessly!

Jan 13, 2019 06:57 AM #13
Rainer
16,462
Michele Bellisari
Remax Services Boca Raton - Boca Raton, FL
"One Call Handles It All"

Great points especially as we move into the New Year! 

Jan 13, 2019 09:45 AM #14
Rainer
36,580
Marc St Martin
United Real Estate Infinity - Cape Coral, FL
Your friend in the business!

Consistency is the key.

Jan 13, 2019 12:07 PM #15
Rainmaker
947,752
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Paticne is also part of the equation to continue.  Most don't understand it take stime to receive any results from marketing, farming and the like!

Jan 14, 2019 06:39 PM #16
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Nadine Larder

Real Estate Marketing Expert/PrinterBees Founder
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