Is Direct Mail Effective? If I Had a Dime For every Time I was Asked

Services for Real Estate Pros with #goipm & Homeland Heroes Home Loans NMLS# 377413

Is direct mail effective? If I had a dime for every time I was asked, I could enjoy a nice dinner out with my wife.  


Despite the proliferation of digital marketing, people still adhere to their daily ritual of walking to their mailbox, examining every single piece of mail before decisioning whether to keep or toss.

Either way, your message is guaranteed to be seen.

Direct mail is most effective when it is a consistent part of an overall ongoing marketing program.  This way you are getting your brand and message into the mailbox 6-12 times per year.

One-off mailers are ok if you are sending to a highly targeted audience based on geography.

For example, a postcard for an arts and crafts fair within 3 miles would be strong.

Otherwise, a one time mailer to "experiment" or "test" is a recipe for failure.

Repitition is an ingredient to success. Pass judgement on your direct mail campaign after you've allowed it to work for a while.


Smart business owners work with direct mail experts who cna consult with them to save them money on a) design b) print and c) postage.


There are multiple types of diredct mail postage rates and multiple sizes and formats to choose from. For example, Every Door Direct Mail is an option that allows you to target specific streets and a lower postage rate.


Allow an expert to advise you on best options.


If you do not have access to an expert, please give me a call and we will schedule an appointment to give you the best advice.  Sometimes that advice is to NOT do direct mail.


Posted by

Randy Mitchelson, APR
Vice President, Sales & Marketing
iPartnerMedia, Inc. - #goipm

28200 Old 41 Rd. Suite 205, Bonita Springs, FL 34135

C: 239.851.6738
O: 239.449.4749  ext. 114


Re-Blogged 1 time:

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  1. Peter Mohylsky 01/29/2019 12:47 AM
Real Estate Sales and Marketing
RE/MAX Active Rain Bloggers
Anything Southwest Florida Area
direct mail

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Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Good afternoon 

Thank you for sharing your information with us Randy Mitchelson, APR 

Have a great day.

January 24, 2019.

Jan 24, 2019 01:46 PM #1
Peter Mohylsky
PrimeSouth Properties - Santa Rosa Beach, FL
Let me help you find your path to the beach.

I agree with your comments, thanks for sharing this information.

Jan 29, 2019 12:46 AM #2
Randy Mitchelson,APR #goipm & Homeland Heroes Home Loans - Bonita Springs, FL
First Impressions are made at First Click

Peter Mohylsky, Investments  thank you for sharing the information with your audience. If you ever have a direct mail campaign to do I am happy to provide a price quote. We can even procure a mailing list for you if needed or we can take your own list.

Jan 29, 2019 09:33 AM #3
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Randy Mitchelson,APR

First Impressions are made at First Click
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