Ask An Ambassador: Remember The Mission, What's In It For Them?

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747


Liz has been volunteering with an organization for the past 6 years, but recently it appears that the organization has forgotten its mission.  Instead of making it easier for volunteers to help, they're making it more difficult.  In this case, perhaps so difficult that Liz will have to seek out another organization to do similar volunteer work.  And fortunately, there ARE other options that offer equivalent opportunities.

Sound familiar?  A business that has LOTS of equivalent options but sometimes makes things difficult?  Pick pretty much any real estate affiliated business and we'll find the same:  agents, inspectors, loan officers. 

For most consumers, every one of us falls into the commodity category.  If they don't like something about us, it's easy enough to move on to another choice.

So how to we gain business?

Obviously there's price, and for most of us a race to the bottom isn't a viable business plan.

So what else can we do?

IMO, a large part of it is remembering the mission:  helping consumers and NOT getting "commission breath" while we do it.

If what we present is too self-serving, it's obvious and off they'll go to Choice 2.

So, it's not claiming expertise in an area that is beyond our norm (which I routinely see in Facebook referral groups).

It's not taking on a type of business you don't have the expertise for without a mentor guiding you through the process.  (I've done the last short sale I will EVER do in my career).


Instead, it's using our blog to provide information that answers the key questions a home buyer or seller may have.

It's proving expertise without having to loudly claim"I'm #1!!!" over and over and over.

In my case, my best blogging value is plugging away at the Cincinnati low maintenance living niche.  I can provide information home buyers and sellers aren't likely to find anywhere else, and if they find me enough on page 1 they'll draw their own conclusion as to who is the expert.

So I blog about things like:

Where are the new construction patio homes?

Is there a 55+ community? 

What move-in ready patio homes are available this month?

It's information the 800 pound gorillas of real estate are NOT providing and realistically can't provide.  They don't have the boots on the ground to know, and some computer algorithm by itself can't do the job.

So the overall answer to gaining business? 

It's remembering the mission, what's in it for them, the consumer. If we can hit that target with our work, good things happen from there.



Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz 


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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill and Liz- so often businesses become wrapped up in their "business" and forget what they're in business for. 

May 07, 2019 12:03 PM #1
Monica Hill
RE/Max Associates - Wilmington, DE
the REALTOR to help you discover Delaware

Great reminders in your post. I remember interviewing a prospective artist for a design studio where I worked many years ago. In trying to determine where her strengths were, every question I asked about skills and preferred parts of the industry was met with an affirmation of her strengths in every possible area. I found it so hard to believe that she didn't have at least one thing that stood out over another, that we decided not to hire her. She couldn't convey her strengths, so we'd never really know which jobs would be a great fit for her. Know your strengths and focus on those! 

May 07, 2019 07:58 PM #2
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Bill, indeed I always smile you can smell the Commission Focused Agents a mile a way, and in my market with the clients that can afford to spend $2million and up for a  home, they can smell it too.... on a side note Diane has been volunteering for 20+ years at the Lange Foundation an Animal Rescue and they never forgot what the mission was... rescue and find a home for unwanted pets....Endre

May 07, 2019 10:41 PM #3
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

You're right about the 800 pound gorilla and localism/area specialty posts.

May 08, 2019 03:19 AM #4
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Good ideas here Bill.  Talking about what you do best to meet client expectations is key.

May 08, 2019 08:47 AM #5
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Mission clarity is a great theme for this post - a reminder to all of us to make it easy for THEM.

May 08, 2019 09:00 AM #6
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I'm sorry to hear about the organization Liz works with. I was a founding member of our local animal rescue, but left after several years. Over time the members seemed to have forgotten the mission and were focused on the politics - and on who got to be "boss."

I agree with you about specificity. Because I write a lot of agent bios, I also read a lot of them. Far too many are filled with vague statements about superior service, experience, and expertise without ever revealing what that might mean.

May 08, 2019 09:39 AM #7
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Liz and Bill Spear  Funny you should write this my next post I am thinking about is anyone can sell a beautiful house but what about the gorilla?

May 08, 2019 10:22 AM #8
Anna Banana Kruchten CRB, CRS 602-380-4886
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana!

Sadly I just heard of another volunteer who decided to go elsewhere as it got so complicated and uncomfortable for her. Clearly they're loosing a very good volunteer in Liz. Good luck to her finding another rewarding opportunity.

May 08, 2019 02:03 PM #9
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Agreed it is a factor to think about. What is the goal of your business?

Has it changed over the years? Are you still on track to the original goals and service  

May 08, 2019 06:29 PM #10
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Always informative

May 09, 2019 07:47 AM #11
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

like commission breath ... I often see agents literally attack the poor buyers or bombard them with info. It's really sad. You can sell without selling.

May 10, 2019 01:41 PM #12
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Focus is the name of the game - and providing value to our target clients. You remind all of us to keep our blogging razor sharp. By the way, I have our mission statement taped to the front of my computer. 

May 11, 2019 07:00 AM #13
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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