Will Content Marketing Go Away?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

With the invention of Tik Tok, SnapChat and all the other hi-falootan things the kids are doing these days,,,, sheesh I sound old, is content marketing even a thing anymore? But in the vein of social media, 45 IS old., Ugh, I hate to admit that but as an SEO "veteran" (dare I say it), social media is flying by. And are marketers that know the business, know the market, know the local community out on our tails? 

Not necessarily...

You know why? 

Because Google AND PEOPLE still like content.

Yes, we scroll when we want to veg,  yes we end (or start) our day with a scroll through our favorite SM or Wordle or whatever, but at the end of the day, we still crave substantial content. Words, information... things that tell us what we want to know. 

How do I know this? 

Well, when we moved to Montana just couple months ago, I was scrolling and finding all the info I could get my hands on about Montana, the area, the neighborhoods, the city, literally EVERYTHING I have been writing about for the last 20 years in my business. Let me find the person that knows the area and writes about it. Not a candid website that everyone has, not the newest TikTok video of some dude dancing in Missoula. I wanted the INFORMATION!  

And you know what I found? 

A gal that was awesome on YouTube but never responded to me. A guy that had a great website but never called me back. A guy that was referred and never followed up.

You know who we went with?

A client that had a great online presence AND connected with me via zoom AND responded.

You have to have it all to get noticed.

PEOPLE - the market's about to get real.

Those that got in a couple of years ago cause the gettin was good are out! You - YOU who do this for a living... for years are back in it to win it. Back in the game, weeding out the fly-by-nighters. I get it. It was good for me too. Easy pickings. But now, the deal is real. Those that know how to ride the wave, ride the market and stick it out are carrying through. Keepin on Keepin on. We've done this since 2001 so we know the market and are ready to ride it with you. 

Need content? Need a new website? Need fresh blogging or area pages built? That's what we do!

Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (17)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello and Thank You for sharing this great listing with us here in the Rain.  Make it a great day!

Aug 08, 2022 10:31 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Tammy, can I reblog this sometime in the future here in the Rain?  It is a great blog!


Aug 08, 2022 10:39 AM
Tammy Emineth

of course!

Aug 08, 2022 11:31 AM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

This is an excellent post with great information. Thanks for sharing it.

Have a super fantastic week!
Joe Jackson, Realtor-KWCP

Aug 08, 2022 12:34 PM
Tammy Emineth

Thanks Joe!

Aug 09, 2022 07:53 AM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Hello Tammy.  Great points here.  You can have all the tools and latest gadgets but it all boils down to the follow thru.  If you are not consistent in using any of them they may as well be antiques.  Mark

Aug 08, 2022 03:26 PM
Tammy Emineth

Very true. 

Aug 09, 2022 07:53 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great information and I have to agree with all your points.  I am one of the golden oldies and CONTENT still matters!

Aug 08, 2022 07:07 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Tammie - we are always are the move in marketing and tech and we must pay attention to the subtle signals.

Aug 09, 2022 03:44 AM
Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

Make the video, but if you don't answer the phone the next agent will profit from your work.  Great, advise.

Aug 09, 2022 04:44 AM
Tammy Emineth

And that's exactly what happened!

Aug 09, 2022 07:54 AM
faye schubert
Retired - Branson, MO
Living the Branson Lake Life

I'm with you, Tammy. 

Good content is the winner in my book.

Aug 09, 2022 04:46 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I agree--pp that look on line like to feel they 'connect' with the blog, profile, insta account of the person before contacting. If they don't respond--forget it!

Aug 09, 2022 08:36 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Tammy- this is spot on. Yes, we all want blips and such when we're trolling around but when we need or want to know more, we go to where the content is. Lately I've clicked on titles that I thought would have answers for my search and after reading through and scrolling down, I was so disappointed. Nothing with any meat to it. 

Aug 09, 2022 09:56 AM
Tammy Emineth

That's true and it is REALLY hard to create the amazing content but I truly believe that agents know their area best and can really bring the info to the people!

Aug 09, 2022 08:01 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Tammy - I for one do not go to those socail media sites.  Google takes me everywhere.  Right on.

Aug 13, 2022 03:01 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Tammy. So happy that retirement does not require a green deal of social media knowledge. For those still active, very timely advice! Enjoy your day. 

Aug 13, 2022 05:32 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

People buy from people they know and trust. Our culture has always been one of content though through different sources.  Now content is King and provides a springboard to build "knowing and trusting" from the real estate agents to potential clients.

Aug 13, 2022 07:55 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Aug 13, 2022 06:44 PM
Tammy Emineth


Aug 15, 2022 08:32 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Tammy Emineth ,

I'm so glad Kathy Streib featured your post in her "Ah-Ha" moments for the week! I missed it and your information is so on! I don't understand those who call to action and get action and don't follow up! I guess they are that busy?? NOT!!

Aug 14, 2022 07:04 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Glad you agree we are in for a realistic market, Tammy. Content will always be important when people are looking for resourceful information. You said you recently moved to Montana, are you close to Kat Palmiotti?

Aug 15, 2022 03:36 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

These are the best of times if you know what to do how, when and why Tammy Emineth !

Nov 21, 2022 04:06 AM