Every week I'm offered plenty of "opportunities" to part with our money.
Endless solicitations to make our website #1.
You wanna be the only real estate agent in the local relo guide we produce? How about the high school basketball program? No? How 'bout on the scoreboard?
Are you still in real estate? We've got plenty of buyers in your zip code and we can do hot call transfers direct to you for a low, low referral fee of $$$$.
Just a one time set-up fee of $99 to be part of our directory (and we automatically renew each year)!!
Now there are certain expenses that are no-brainers, e.g. MLS membership and other basic tools of the trade items.
And there are other expenses some might consider optional that I don't consider so optional.
For us, blogging here and having an IDX website to host plenty of long tail searches are some of our best lead generation activities, second only to past clients for cost effectiveness.
ActiveRain has been free for us for many years and serves as a good traffic driver to our IDX home search site. Evergreen posts never stop working.
Our IDX website/support/hosting return on investment is very good. I can look to my annual tracker for business sources and point specifically to blogging/IDX site work as a clear source of visits to the closing table.
It's a given that content choice for blogging and website page creations impact whether the money and time invested are going to provide a good return, or be the equivalent of all the magic bright and shiny silver bullet solutions offered to us every week that only make the sellers of said products a profit.
Maybe blogging and web page creation isn't best use of your time, and if not, there are companies out there that can do all the work for you if you're willing to part with the money necessary.
Whether DIY or hired out, with patience and effort you can have a very beneficial return on investment.
Real world example: Friday I have a pre-list appointment from a post written in 2013. That post has provided multiple buyer prospects over the years, and now a seller opportunity. The cost was an hour's time and a fractional share of the site hosting since then. It's the next best thing to free.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz