Ask An Ambassador: Not Tonight, I've Got A Headache

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

Now that I've got your attention...

Depending on your viewpoint, blogging might be a totally optional activity, or a sign of the Apocalypse if you DON'T make a post, or somewhere in between.

How much blogging is enough?

How much is too much?

How much is just right?

It's a question for Goldilocks.

The answer to that question is going to be determined by what fits your willingness and the needs of your target audience.

Blogging daily (or slightly less often) might be the thing for you, especially if you're trying to address more than one blogging audience.  A few posts to audience 1, a few to audience 2, and whatever else you have the time and motivation for adds to your collection.  Some posts consumer facing, others to remind this community that you're still out there and happy to have a referral!

For most bloggers, daily just isn't going to happen, so where is the happy balance for you?

It's another "it depends" answer.

If you spent a lot of time producing content to your primary audience, you may not need much new to keep supplying the content needs of that audience.  You reach a critical mass that when the consumer searches, they find you.  Anything new you create is just icing on the cake.

Now is there a "not enough" level of blogging?  Of course.  While in theory just one blog post might be all you need if it's the right topic, the odds are not in your favor.  More QUALITY posts of relevant content mean more chances to be found.
If you're producing the same thing as 1000 other competing agents, you're not going to be found. 

Being UNIQUE is a key to getting by with less blogging.  If no one else posts about subdivisions X, Y and Z, who gets found when consumers search for "new construction patio homes in Cincinnati", "Sailboat Pointe landominiums for sale", and "Beacon Hill Townhome community in Mason Ohio"?  The agent providing that specific and unique content.

So the headache you might have is spending too much time writing content that has no chance of providing you business.  Find the right balance of posting that works for you and your audience, then execute your plan.

Until next Tuesday, just Ask An Ambassador,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (23)

Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

What a great title!

You and I have discussed the different kinds of bloggers and the ''almost necessity'' of posting daily for many years. 

Well said: "Find the right balance of posting that works for you and your audience, then execute your plan.''

Jun 06, 2023 09:25 PM
Liz and Bill Spear

And my balance point today is much different than 5+ years ago.  The content is out there and continues to make my phone ring.

Jun 07, 2023 05:21 AM
Margaret Rome Baltimore 410-530-2400

And again, I agree because my phone is ringing,

"If it's sustaining an existing audience, then less can work."

Jun 10, 2023 12:54 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Hi Bill and Liz, yes BLOGGERS and even Ambassadors deserve the night off now and then. But when you come back, come back STRONG and unique. Jeff 😀

Jun 06, 2023 10:18 PM
Liz and Bill Spear

I see little value in repeating what many others already have done.  Build the FAQ type posts, but don't make them a prime focus.

Jun 07, 2023 05:21 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I could see that being a headache, but I suppose it’s not anything new new, as the kids are saying. Hang in there, buddy, I understand..

Jun 06, 2023 10:32 PM
Liz and Bill Spear

No worries, one a week is easy :)

Jun 07, 2023 05:22 AM
Charles Ross - eXp Realty LLC
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Excellent information.Thank you for sharing. Have a wonderful day and a blessed week.

Jun 07, 2023 02:12 AM
Liz and Bill Spear

You're welcome!

Jun 07, 2023 05:22 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill (and Liz too) - if my memory serves me correctly even Goldilocks tried a few ways in order the "plan" work for her, right?  Or am I confusing her tale with Little Riding Hood?  Fable or foible?  🙃

Jun 07, 2023 03:13 AM
Liz and Bill Spear

A few beds, a few bowls, Goldilocks used trial and error :)

Jun 07, 2023 05:23 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Bill, Love the title...grabbed our attention for sure. Each on of can decide, make a plan, decide who we are targeting and execute the plan consistently! 

Jun 07, 2023 05:02 AM
Liz and Bill Spear

Works much better than my initial draft title for catching attention :)

Jun 07, 2023 05:23 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

I don't blog that much other than my newsletter. Do you think that's enough?

Jun 07, 2023 06:36 AM
Liz and Bill Spear

It depends on the purpose of  your blog.  If lead gen, then more is typically better.  If it's sustaining an existing audience, then less can work.

Jun 07, 2023 06:37 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

You two always put up the best posts!! It is a constant question of determining what people want to read and how to provide the right mix

Jun 07, 2023 07:05 AM
Liz and Bill Spear

And it's okay to mix it up.  Sometimes we write just for ourselves, but if we want the phone to ring that has to be offset by a majority of consumer facing posts.

Jun 07, 2023 07:17 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Always a good read. I post when I can although I wish I had time to post more. Have a great day!

Jun 07, 2023 07:45 AM
Liz and Bill Spear

There will never be a shortage of topics, just the time to create.

Jun 07, 2023 03:03 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services


Bill Liz and Bill Spear Blogging and websites can definitely cause headaches. Both take time and commitment and must be maintained in good health in order to drive business. 


Jun 07, 2023 07:55 AM
Liz and Bill Spear

Yep, that gut twist when you pull up your personal site and see something wrong!

Jun 07, 2023 03:03 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear  You do need the posts that are the Bread & Butter Blogs. You also need some fill-ins that interest people that keep it flowing and fun.  Keep them coming back for more. Good one Bill

Jun 07, 2023 09:44 AM
Liz and Bill Spear

I think it depends on whether people are coming straight from the search engines, or already know you.  If already part of your audience, filler might be needed.

Jun 07, 2023 03:04 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - I write blog posts because I enjoy writing about things that may be of interest to others to inform, educate, inspire, and for readers to know more about who I am for their business needs. How much? Well, it depends on a lot of things that are going on in my life personally or in business.

Jun 07, 2023 10:10 AM
Liz and Bill Spear

Nothing wrong with a variety of posts, a lot just depends on how diversified the audience is for your posts.

Jun 07, 2023 03:04 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
Relocation to NW AZ with elbow room & more freedom

Knowing your purpose for blogging and being consistent with that purpose is key. Uniqueness counts if your uniqueness is what your target audience is searching.

Jun 07, 2023 10:29 AM
Liz and Bill Spear

And with niche blogging, being at the end of those searches is key.

Jun 07, 2023 03:05 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Here and there does the trick for me. The posts that continue to bring business by far are my subdivision posts, something I learned from you and others on this platform.

Jun 07, 2023 11:58 AM
Liz and Bill Spear

Specific real estate information, the closer to the point of homes being for sale, seems to do the trick.

Jun 07, 2023 03:06 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

working toward getting back to blogging consumer content lately.  Feels good and it finally slowed down enough that I have time for that.

Jun 07, 2023 01:19 PM
Liz and Bill Spear

A breather here and there is good.

Jun 07, 2023 03:06 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

That's an eye-catching title and a creative way to introduce the topic of how much blogging should I do? There is no simple answer that works for everyone...and you shared some important issues for those wondering about this issue to consider for themselves. Then no aspirin will be needed.

Jun 07, 2023 04:51 PM
Liz and Bill Spear

No doubt, we each have different balance points and needs.  What works for me might be over the top for someone else, and vice versa.

Jun 08, 2023 07:40 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Goldilocks reporting for duty sir!

There are times I am inspired to post more than others.
There are more times I am too busy to post.

There are times I simply don't feel like it . . .

I'd rather read substance or be entertained than something that clearly screams 'I NEEDED THE POINTS SO I POSTED DRECK!' 

Don't wanna be memorable for the wrong reason . . . LOL

Hey! Did you know that some Rainers copy/paste canned comments on ancient posts to get points? 

Lilliputians . . . 🤡

Jun 08, 2023 09:58 AM
Liz and Bill Spear

For the last few years, I've been Tuesday's AAA posts and not much else.  I could probably (okay, DEFINITELY) use to add some new content to our Wordpress site, but that's an "as time allows" activity for me, and time hasn't been allowing much.

I have some people that are memorable for all the wrong reasons, and I don't think it's urban legend that some people in the Rain drop 20+ comments in 5-7 minutes every day on old market reports to get their points maxed.  Like points increase my business???

Jun 08, 2023 11:20 AM
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

I am an on and off again blogger.  I guess that is by choice as we usually make the time for the things we most love to do right?

Jun 09, 2023 01:13 PM
Liz and Bill Spear

Love the most, or find most crucial to our business.  Either factor can drive our behavior.

Jun 10, 2023 11:40 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Bill,
I was one of those who blogged daily. I had 1 website and 3 blogs.  I had one general residential blog, one for condos, and one for my property management business. I linked them all together and did get found.

Jun 10, 2023 09:35 AM
Liz and Bill Spear

And getting found is the key measurement of all the blogging.

Jun 10, 2023 11:40 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

I have been in the "not enough" category of blogging for quite some time. I need to break out...even if it is just the occasional blog.

Jun 15, 2023 07:04 AM
Liz and Bill Spear

A digital breadcrumb here and there can make a difference.

Jun 15, 2023 07:05 AM