Now that I've got your attention...
Depending on your viewpoint, blogging might be a totally optional activity, or a sign of the Apocalypse if you DON'T make a post, or somewhere in between.
How much blogging is enough?
How much is too much?
How much is just right?
It's a question for Goldilocks.
The answer to that question is going to be determined by what fits your willingness and the needs of your target audience.
Blogging daily (or slightly less often) might be the thing for you, especially if you're trying to address more than one blogging audience. A few posts to audience 1, a few to audience 2, and whatever else you have the time and motivation for adds to your collection. Some posts consumer facing, others to remind this community that you're still out there and happy to have a referral!
For most bloggers, daily just isn't going to happen, so where is the happy balance for you?
It's another "it depends" answer.
If you spent a lot of time producing content to your primary audience, you may not need much new to keep supplying the content needs of that audience. You reach a critical mass that when the consumer searches, they find you. Anything new you create is just icing on the cake.
Now is there a "not enough" level of blogging? Of course. While in theory just one blog post might be all you need if it's the right topic, the odds are not in your favor. More QUALITY posts of relevant content mean more chances to be found.
If you're producing the same thing as 1000 other competing agents, you're not going to be found.
Being UNIQUE is a key to getting by with less blogging. If no one else posts about subdivisions X, Y and Z, who gets found when consumers search for "new construction patio homes in Cincinnati", "Sailboat Pointe landominiums for sale", and "Beacon Hill Townhome community in Mason Ohio"? The agent providing that specific and unique content.
So the headache you might have is spending too much time writing content that has no chance of providing you business. Find the right balance of posting that works for you and your audience, then execute your plan.
Until next Tuesday, just Ask An Ambassador,
Bill & Liz aka BLiz
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