Midori - For the exact reasons you have mentioned I NEVER use slogans such as Multi-Million Dollar producer. To me, it's a matter of tooting our own horn and realistically consumers don't care how much we have sold, they want to know how we will sell their home ! Great post !

Midori! - That's so old style real estate to talk about being a multimillion dollar producer, don't ya think?  Today's real estate marketing should focus on the community, the features and benefits of the property and the clients.

Midori,

I've always said that it mattered more to agents than consumers.  Heck, I don't think that consumers are that cognizant of how many millions we've sold.  In fact, they think we're referring to our salary.

Midori: GREAT POST.  When I see TP (Top Producer), Million Dollar Producer, #1 or Best of anything on advertising, I always think they MUST need their ego scratched. TP, nor Million Dollar Producer to me, does NOT mean they are the best or even close to the best of anything. I've known many heavy hitters and worked for the biggest company around and, unfortunately, MANY were not, NOT only the best of anything, but many walked a fine line of ethical behavior.  So those words to me (and probably most consumers) mean very little.  I say "SHOW ME," don't TELL ME. 

Congrat's on the well-deserved feature!

Thanks for the post. Happy Birthday. (sorry I missed the date) I agree designations are important.

Midori ... I do not use it.  People like you for you, I don't think it makes a difference!

pippa

I built my business off these "Top Producers"!  When I began my career I took great delight in educating my clients on how they should  be treated.  That I could provide them with all the time and attention they deserved.  They wouldn't be ignored with phone calls never returned.  That I would never be too busy chasing the next deal to look after their needs.   This is our Canadian Thanksgiving weekend and I give thanks to all the ego agents who allowed me to create a thriving business!

It's NOT about the realtor...

Nope...not me. And for your very reasons. I like what BB had to say....it's an ego ad. YUP> that's the jest of it.

Midori, Great post.  A definite eye opener.  I thought multi-million dollar agents were very rich, until I started doing RE and realized just how much work it took in a "average neighborhood" to accomplish that and just how much you really made. 

Great post here.  It is more important to know something about your people than know everything about your product.  This past week in AR was a great example.  We lost our Blog Button.  The A.R. staff thought the Blog Button missing would somehow enhance SEO or maybe attract consumers whatever... but they listened to the members and it has been returned to it's rightful place.  Now we just need to convince the politicians to do the same. :)

That is the most rediculous tag line used with Realtors.  If one of my agents is not selling $4million their second year, they are fired.  I don't have a problem putting down your accomplishments, but any one selling less than $5mm is not surviving and should get out of this business.  Really, anyone selling less than $10mm should consider getting out.   There are too many other avenues that are alot easier to make the same money.  Billion dollar producer.....you got my attention....

Great job linking back to yourself in every keyword! Haha! It helps your rankings, and thats evident that you know!

Have a great week!

LOL Midori,

"Million dollar producer" means "sold anywhere from one to four houses", "multi-million dollar producer" means "sold anywhere from one to eight houses".... All I can say is....well, four or eight houses a year is not what I think of when I think of success in real estate....  How can someone eat on that little? Agents have got to think "big" if they are serious about being "big". I've never promoted myself as a million dollar agent, probably because when I first started, I thought it meant "made a million dollars". My first 16 months (2002) I sold 30 houses and felt crummy about myself because I wasn't a "million dollar agent". Then later I find out I was. LOL!! I have never liked all that real estate "snobbery". I used to not tell people I owned a real estate company because I wanted to earn my business and not have people automatically presume I was good from a "resume" standpoint. I'm not so shy now, but I still dislike snobbery-isms to this day.

It all depends on what market you're in. Yes, I use it in my signature line, and believe it or not, more often than not, my clients mention it and compliment me on it. In the current market especially, sellers want to know that they've got someone representing them, who can win big for them. If you put it in your signature but aren't able to back it up with bonafied stats, then you have a real problem on your hands.

However, if you have the closed transactions, dollar volume and battle scars to prove it, then you absolutely should display your achievement. That's what marketing is about...positioning your product or service in the most favorable light to the consumer. If you don't let them know, then who will?

Friend, do what you have to do to get you business as long as you don't break the law. 

But for all those Multi-Million dollars producers... read this blog post.

http://activerain.com/blogsview/4587848/multi-million-dollars-luxury-real-estate-leads-