How Many Ways Can You Use Real Estate Shows (RES)?

Real Estate Agent with Solutions Real Estate CalBRE License #01490977

There are a number of ways I use RES shows in my business for buyers, sellers and marketing in general.

I am, of course, referring to Jeff Turner's Real Estate Shows virtual tours that you all likely know about. If you don't, your head has been in the sand, I think. And you are missing out on a terrific marketing and advertising tool if you are not using it, IMO. But you may have your reasons. It can't be financial - AR folks get a 1 year subscription for unlimited shows for $99.95.

RES shows' leading proponent (other than Jeff himself, natcherly), Sarah Cooper in WV, is to be credited with inspiring this post. Recent tweets on Twitter about the shows (I follow Sarah @SarahWV) reminded me of the many ways I use them personally - you likely have additional thoughts.

I currently have 116 live shows myself (a total of over 15000 views), probably far fewer than some of the heavy users. They are a cinch to create, with varying lengths of 5, 9 or 15 photos shows (30, 60 and 90 seconds), and the edit function is a breeze. Add some music, grab the embed code and you are good to go. They are easy to email, and you can create videos from them and upload them to YouTube. And you can link shows together.

RES has done a terrific job of adding solutions to the site to meet varying needs in the last 2 years. They now offer 21 Instant Shows - already created - that you can download and customize (Humor, Holiday Greeting, Inspirational, Self-Promotion, Special Events) so you don't even have to do much thinking on your own. These are terrific for staying in touch with past, present and potential clients, and as part of an email campaign.

Here's an example - this one is their Humor Instant Show.

RES shows do well in Google, and I have seen that they can even be found by consumers even although I have not shared them publicly (unless they are in the Offline folder).

Here are some other ways I have used RES shows, tactics that will benefit my buyer snd seller clients:

Fun stuffCommunity Profiles for Localism - tours of shops, restaurants, beaches, tourist sites, street scenes, etc. I have also done theme tours, like a tour of the local restaurants, the neat shops on a particular street, and different types of housing that is available to buyers and renters. Folks who are relocating love this sort of thing

Fun stuffNeighborhood Tours - for listings, or simply to share information on neighborhoods I service (street scenes, views of the area, neighborhood amenities)


Fun stuffListings - the obvious tours of interior and exterior. With the 9 photo tours I usually do 1 interior and 1 exterior including the local neighborhood. The 15-pic tour can work for both unless the house is quite large, then I recommend 2 separate shows. Then create CDs of the tours to hand out (branded, of course) at Open Houses. And of course the client gets one when the home sells. All this is good for sellers.

Fun stuffBuyers - You can use them for relocations when you preview homes and neighborhoods. And if you bring in the buyers to a home once they have closing they may want a few copies to pass along to their friends and family, or you can send them the link by email which is easier, and easy for them to share, too (why not create a special show for them of the home and include their photo - I heard about this from Amy Chorew, the Digital REALTOR).

Fun stuffPre-listing - I create a tour of the exterior of the home I hope to list along with some area photos to demonstrate how I will use RES for my potential clients and show this during the listing presentation. When I send out a pre-listing packet (or email one) I include links to past shows to demonstrate how I will market the home even before the potential sellers have met me.

Fun stuffMarketing - lots of opportunities here. I have created shows about me, about my marketing materials (e.g., reports, signage) and services, and about things I enjoy doing - watching sunset, making the holiday cookies, places I have traveled, etc.

Are YOU one of the Jeff Turnerites, as The XBroker, our very own Jeff Corbett, referred to us? Share YOUR thoughts on how they can be used.


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William Johnson
RE/MAX Associates - La Jolla, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Hi Jeff, There are some very personal ways I use it in additional to the traditional ways. We used it back at the Del Mar meeting, doing various family reunions, offered and have my buyers allow me to photograph them and their new home so they send it off to their family and friends. The personal people ways have proven to be the most popular. A few weeks ago one of my last clients lost her maltese. I have offered to do a show for here so she could share it as an announcement as well as a tribute.

The key to Jeff Turner's thinking is to remember to offer this up free to any client to be used in any way that would please them. We create it for them and they appreciate it for such a long time after. I used some of the examples above in my explanation of viral marketing. I can think of a better way to say we care.

Dec 01, 2008 02:23 PM #1
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

William - those are terrific ideas. You are so creative. Thank you for passing along your ideas.


Dec 01, 2008 02:36 PM #2
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

Jeff, I LOVE RES!! However I don't utilize them as much as I could or should. I do use them for my listings but have not used them for any ofmy consumer packages. I need longer days:)

Dec 01, 2008 10:22 PM #3
Annette Smith
Allen Real Estate Services, Inc. - Sarasota, FL
Sarasota Real Estate Agent

Jeff, every day another new idea.  Thanks so much for sharing.  I've added RES to my list of possible new tools.  This are great ideas!

Dec 01, 2008 11:00 PM #4
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Jeff I use the Real Estate shows all the time. I love that video and have seen that as a cartoon on many occasions as well.

Dec 01, 2008 11:42 PM #5
Connie Tebyani
Platinum Home Staging, Inc. : RESA-Pro - Calabasas, CA
Platinum Home Staging, Los Angeles and Ventura County

I use RES's for all of my before and after shots of my Staged properties on my website.  I love them because they can tell a story, and can be updated once a home has sold (in record time in todays market =)

Dec 02, 2008 01:33 AM #6
Sarah Cooper
Real Estate Shows - Hurricane, WV

Jeff, this is AWESOME!! And today we should be adding a couple more Instant Shows, one for general "Winter" and another Christmas one created after a client asked for one with a more religious message.  (You heard it here first!) 

Thank you for this, Jeff!  Funny, but you also inspired an upcoming RES Blog post! :)

Dec 02, 2008 01:50 AM #7
Tina Maraj
RE/MAX North Orange County - Fullerton, CA
#1 Selling Agent in Fullerton 2016 714-403-7901

Jeff, thanks for writing this post. I had thought about joining then just got too busy. Now during the Holiday season I am re-examining all of my marketing and will check it out!

Dec 02, 2008 02:48 AM #8
Amy Chorew



Good stuff - I truly believe using viral marketing you can social network using videos of neighborhoods. One agent recently took photos of the local Apple Harvest Festival, you know, the bed race, the parade and people eating apples all different ways and sent it to her sphere with the words - Just a reminder of why we love living here. The response was overwhelming.

See you soon - I will be in CA January yeah!

Dec 03, 2008 01:27 AM #9
Tanya Venable
Orlando, FL
SEO, Mobile SEO, and Internet Marketing Consultant

Great post, Jeff! RES are wonderful and it it limitless what you can do with them. I used them for my staged properties as well but am learning other great uses for them.

Dec 03, 2008 10:09 AM #10
Jon Wnoroski
America's 1st Choice RH Realty Co., Inc. - Green, OH
Summit County Realtor

I use Real Estate Shows and love the virtual tours I can create.  It's easy to use and the results are fantastic.  I also use Real Estate Shows as a marketing tool and create shows for specific purposes that I send out in my newsletter (sphere of influence, clients, prospects, etc.).

Dec 18, 2008 12:24 AM #11
Jon Wnoroski
America's 1st Choice RH Realty Co., Inc. - Green, OH
Summit County Realtor

Hi Jeff - Real Estate Shows is a wonderful too for doing a number of different things.  Most use them to put their virtual tours together while others will expand their horizons and use them as marketing tools.  Our use of RES is only limited to our imagination.

Jan 22, 2009 10:00 PM #12
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Jeff Dowler, CRS

The Southern California Relocation Dude - Carlsbad
What's my Carlsbad CA Area Home Worth??
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