The FIRST rule of ...Advertising? - 01/28/11 12:57 PM
First: Do no harm.
 
Sure, it sounds an awful lot like the words attributed to a Doctor's Hippocratic Oath.  This "oath" is widely believed to include the words written above.  But alas, it does not.
 
A better place for these words it would seem, is with those who accept our advertising dollars.  As paid allies in our daily struggle to improve our top-line sales, attract clients and to thoughtfully display our wares in a manner appealing to prospective customers, their responsibility is to help us NOT hurt us.  
Business people spend their workday trying desperately to drive dollars from the … (4 comments)

Choose wisely. Consider not just the source, but perhaps their motivation too! - 01/12/11 04:09 AM
A few years ago, I remember being greatly annoyed with a National Organization for Notaries where I was a member.  This organization is supposed to be dedicated to the promotion of excellent notarial practice and the support of it's membership. As a member, I soon found that their true interest seemed to be the almighty dollar.  
I am all for capitalism.  But what disturbed me was the way in which this "support" organization was taking steps to drive dollars to their bottom line while at the same time causing harm to their paying members.  As with many organizations, once you … (3 comments)